2021 Package Design Trends to Inspire Your Beauty Business

If you need a little inspiration for your package design, it can help to look at current market trends. In the beauty market, where trends are especially sensitive, it is essential to review them regularly.

The current package design trends for popular beauty products are as follows.

• Illustrations made with lines
• Black-and-white package design
• Bold floral package design
• Minimalist pastels

Illustrations Made with Lines

Though it is simply a print, detailed decorative illustrations made with thin lines help products stand out more. Use well-drawn illustrations to build a simple yet luxurious brand identity.

Must-read if you are considering package production: 9 Important Reasons Why Package Design Matters

Black-and-White Package Design

The simpler it is, the less influence it receives from passing trends. Timeless black-and-white cosmetic packaging never fails to keep us from getting tired of it, while also giving off a luxurious feel. In particular, black-and-white design concepts are a new trend in today’s men’s beauty market.

If you have chosen a black-and-white design concept, enhance the completeness of the design with various illustrations or clean typography so that your product does not look too cheap or as if no thought was given to the contents.

Bold Floral Package Design

Source: Hazel Glow / Source: CyanTriangle_com / Source: bcra / Source: Anxela Ruxa / Source: Shams Ghazy / Source: Mamonde

Flower prints, once thought of as the exclusive domain of grandmothers, are no longer old-fashioned. It has been proven in the market that soft floral illustrations or photos are more effective at catching customers’ attention. If you do not want something too flashy, printing in a single color can make it look a bit calmer and more cohesive.

Reference if you are developing package design: Facts About Color You Should Know Before Making a Package Box

Minimalist Pastels

This brand, which gained huge popularity on social media, conveys its message by embossing the product itself instead of transparently showing the full product color. It also uses minimal design elements to make the product stand out. For color cosmetics, exposing standout colors on the front like this can spark curiosity. With minimalist design, remember that you always need to pay extra attention to typography so it never looks hastily designed.

To survive in the fast-changing beauty market, what you need to do is always observe trends and other products. If you are curious about packaging design trends in Korea and abroad, subscribe to our blog to receive the latest industry updates.

Custom box production is very simple. Give it a try once try it!