2024 Chuseok Gift Set Trends, Seen Through Packaging

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Seasonal issues become more important as packaging becomes more important.
As Chuseok approaches, the retail market is in the midst of promotions such as advance reservations and bulk purchase discounts.

Shall we take a look at which packages are catching customers’ attention in '2024 Chuseok Gift Trends'?👀

With Chuseok just around the corner, many people are probably wondering what gifts to give to express their gratitude to those they care about. In particular, this Chuseok reflects polarized consumer trends driven by high inflation and high interest rates, and companies are launching a variety of products to attract consumers’ attention, from value-focused items to premium, high-end products.

During holidays like Chuseok, gift set sales are especially strong, so the biggest factor influencing consumers’ purchase decisions may well be the packaging.

🍙Manjeon Gim: Premium seaweed gift set packaging, 'A precious gift for someone precious'

Premium gim specialist Manjeon Gim presented its products under the theme of 'A precious gift for someone precious,' elevating the gift’s appeal by making both the inner packaging and outer package feel luxurious, while also offering message card options.

From gopchang-gim, which is hard to leave off the table as a side dish, to rock seaweed and jeongjagak, which are perfect for an elegant gift set.

In particular, the wild Ulsan jeongjagak gift set in the image is part of Manjeon Gim’s Banhaldabadh line (meaning it grows naturally in the calm sea illuminated by the half moon [banhal; dahbadh]), and since it is a rare, top-grade hand-harvested seaweed in limited quantity, the brand used a magnetic box package with gold foil embossing to add sophistication and further elevate the gift’s prestige.

👉Want to see more of the 'rigid box' portfolio? (click!)

🍢Samjin Eomuk: Fish cake gift set packaging reflecting the polarized consumption trend

Samjin Eomuk, Korea’s 대표 fish cake brand, newly renewed its existing fish cake gift set packaging for Chuseok 2024. In line with the polarized consumption trend, it diversified the lineup from practical gift sets in the 30,000 KRW range to premium gift sets in the 100,000 KRW range.

Source: Samjin Eomuk

When it comes to Chuseok, one of the most in-demand box packaging types is the 'corrugated box with handle', I think.

Corrugated handle boxes are widely used for heavy products such as herbal medicine and fruit juice, and they are also a common packaging type for seaweed and health functional foods, which are popular as holiday gift sets.

👉Want to see more of the 'corrugated handle box' portfolio? (click!)

🏺Onyuga: Premium sesame oil and perilla oil gift set packaging infused with Korea’s distinctive flavors

Premium sesame oil and perilla oil brand Onyuga launched premium sesame oil that captures Korea’s unique flavors and our people’s cultural values. The product packaging, featuring saekdong knots and Korean-patterned hanji, is especially striking.

Source: Munhwa News

For heavy products like sesame oil and perilla oil in glass bottles, sturdiness should come first when choosing packaging.
If you want packaging that is light yet strong and durable, we recommend a 'corrugated box.'

If fruit or red ginseng gifts feel a bit overdone, how about a sesame oil and perilla oil gift set?

👉Want to see more of the 'corrugated G-type box' portfolio? (click!)

🥩Seolloin: Sophisticated packaging and bojagi wrapping for a premium aged Hanwoo gift set

Meat brand Seolloin launched a premium 'aged Hanwoo gift set' for Chuseok. By modernly reinterpreting Korean classic aesthetics through a refreshed, stylish package and bojagi wrapping, the brand conveys the value of premium products perfectly.

Source: Seolloin

According to Hyundai Department Store’s analysis of Chuseok gift set purchasing trends, 3 out of 10 department store customers bought Hanwoo.

Five years ago, cuts for steaming and soup were more popular, but recently, as demand for ancestral rite food has declined due to COVID-19, and as the number of one-person households has increased, along with growing interest in camping, travel, and small home parties, demand has shifted toward grilling cuts and small-pack products. (Source: E-Daily)

The types of packaging that can be created are endless, depending on the production method and the value you want to express.

If you're unsure how to make it, please contact packaging experts Packative.👋

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