2025 Chuseok Gift Sets: Looking at Value-for-Money and Premium Packaging Trends
Hello, this is Packative. As the weather turns cooler and autumn approaches, it’s also time to start thinking about Chuseok gift-giving. 🍂 What gift sets are drawing attention this year? We’ll analyze 2025 Chuseok gift set trends, look at the packaging features of major brands, and explore recommended packaging structures...
Hello, this is Packative.
As the weather turns cooler and autumn approaches, it’s also time to start thinking about Chuseok gift-giving. 🍂
What gift sets are drawing attention this year? We’ll analyze 2025 Chuseok gift set trends, look at the packaging features of major brands, and explore recommended packaging structures as well.
2025 Chuseok Gift Set Package Trends
2025 Chuseok Gift Set Trends: From Budget-Friendly Sets in the 30,000 KRW Range to Premium Sets Worth Up to 100 Million KRW
From a budget-friendly gift set in the 30,000 KRW range by Daesang Cheongjeongwon to a wine set worth around 100 million KRW at Lotte Department Store, this year’s Chuseok gift sets are showing a clearly polarized trend.
- Value-for-money gift sets: Most are priced in the 30,000 to 50,000 KRW range and are well suited for MZ consumers seeking reasonable spending and smaller households. They mainly feature everyday food, snacks, and household items.
- Premium gift sets: The lineup of high-end products has grown, ranging from the 100,000 KRW range up to the 300,000 KRW range. Limited-edition liquor, premium coffee beans, and health supplements are drawing attention as gifts that deliver a sense of “special value.”
In short, the trend clearly shows two distinct options: “be practical” or “add something special.”
Looking at 2025 Chuseok Gift Set Packaging
So, what kind of packaging structure is best suited for this year’s Chuseok gift sets?
☕ Starbucks continues to release Chuseok gift sets that are highly popular every year. From tumblers for customers preparing for long Chuseok trips to limited-edition cookie products for the holiday season, the brand also gives away a reusable bag with coffee sets, incorporating a Chuseok mood while considering sustainability.
🍪 Ottogi collaborated with the traditional Gangneung confectionery brand ‘Sunmi Hangwa’ to present a special Chuseok gift set. Ottogi’s signature products, such as cream soup, curry, black pepper, and Jin Ramen, are recreated as yugwa, offering a familiar yet fresh experience. The package modernly reinterprets Ottogi’s brand colors and traditional patterns, while the interior is designed with a partitioned box so the products appear neatly organized.
🍾 In the liquor category, the whiskey gift set introduced by Campari Korea stands out. It pairs one bottle of whiskey with two branded glasses, making it possible to enjoy a professional tasting experience at home. Using an internal pad, the whiskey and glasses are displayed separately, and a Chuseok greeting is placed on the top surface.
🎀 Terrarosa launched a seasonal limited-edition ‘Full Moon’ blend for Chuseok and introduced eight gift sets reflecting a variety of tastes. To make them feel like a refined gift even without separate wrapping, the brand completed the Chuseok gift set with the sophisticated seasonal package design itself. In particular, to make gifting possible without a shopping bag, it uses triangle gift boxes, G-shaped boxes, and slide box structures to incorporate handles in various ways on the top of the package.
The 2025 Chuseok gift set market is split between two directions: practicality and premium appeal. Matching packaging is also centered on handle-type structures that improve usability and partitioned boxes that enhance presentation.
Think not only about the product lineup, but also about the message conveyed through the packaging design and structure. 🎁
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