3 Branding and Packaging Tips for Attractive Candle Products
Aromatherapy products such as candles, diffusers, and incense sticks have long been popular as gifts. Since the pandemic, however, they have become even more beloved as people spend more time at home. For these products, which also carry the meaning of a “pick-me-up gift,” stylish packaging matters even more. So what kind of packaging can make candles more appealing? And how can candle packaging also deliver branding benefits?
Aromatherapy products such as candles, diffusers, and incense sticks have long been popular as gifts. Since the pandemic, however, they have become even more beloved as people spend more time at home. For these products, which also carry the meaning of a “pick-me-up gift,” stylish packaging matters even more. So what kind of packaging can make candles more appealing? And how can candle packaging also deliver branding benefits?
Beginner’s Guide to Candle Packaging: What You Need to Know
Various Candle Packaging Ideas
Let’s look at the kinds of effective candle packaging ideas that work depending on the product and the occasion, and find the right packaging approach.
1. Custom-Designed Printed Box
Source: thedieline.com
The most basic candle packaging tip we can recommend is custom design printing. To stand out among countless products on the market, you need to catch the consumer’s eye. For that, you need a custom design that expresses your brand’s uniqueness, rather than packaging that is simply pretty and neat. Try using a custom box designed especially for your brand, instead of an off-the-shelf box product.
2. Theme-Designed Box
Source: christmasboxespackaging.com
Christmas is just around the corner. Candles are one of the most fitting products for the year-end season. Boxes designed to match a special season like this can grab the attention of customers looking for products at that time. Designs that reflect a seasonal mood or a special purpose are effective because they clearly target a specific consumer group.
3. Rigid Box or Corrugated Box
Source: highcampsupply.com
Changing the box type itself is also a good idea. Compared with standard candle boxes, a sturdier rigid box or corrugated box can protect the product more safely and also give it a more premium feel. Depending on your brand or product image, this can be an effective design strategy.
4. Candle Box with a Window Cutout
Source: maidencandles
In many cases, candles are so visually appealing that it feels a shame to cover them completely with a box. In situations like this, create a window-like cutout in the candle box so the candle can be seen at a glance. The box and candle can complement each other and create a more polished package.
5. Eco-Friendly Candle Packaging
Source: ecoscentials
Environmental protection is no longer just a practical issue — it has become part of our everyday lives. Including eco-friendly elements in product packaging can also be a strong marketing strategy for attracting consumers who share those values. For candle packaging as well, actively use eco-friendly packaging made from recyclable materials.
Learn more about what eco-friendly packaging is
Candle Box Design Examples That Can Inspire You
Have you chosen the right design approach for your candle product? Then let’s look at brand examples that can give you ideas for deciding on specific colors, textures, patterns, images, logos, and more.
Source: indiamart.com
Song of India’s scented candles use patterns that capture the distinctive feel of India. Instead of a standard candle box, they also add uniqueness by using a milk-carton-style box. In this way, a brand image can be built through packaging.
Source: thedieline.com
Moody Candles presents candle designs that actively use food imagery. If your scented candle has a fragrance inspired by a specific food, such as fruit, try putting that food image front and center on the box design. It can stimulate the customer’s imagination.
Source: joyastudio.com
A design like Joya Studio’s certainly catches the eye. The secret is drawing inspiration from famous works of art. Mondrian is an artist whose work has been adapted and used in many different ways in modern design. You can also explore various classic and contemporary works of art.
Information That Candle Package Design Should Include
In a sense, package design is a battle of information. That’s because you need to put on the box the information that will inspire customers to want to buy the product. Useful information to include in candle box design includes the following.
1. Brand and Logo
Source: candlesdirect.com
If customers like your product, you want to lead them to buy it again, right? On the other hand, if they are already customers of your brand, they should be able to recognize from the box that it is your product. So be sure to include your brand name and the logo that represents your brand in the box design.
2. Product Name
Source: homecomingcandles
Give your beautiful, fragrant candle a beautiful, stylish name. Rather than simply listing the candle type and scent, it’s better to create a special name that sparks the customer’s imagination. Capture attention with strong naming.
3. Candle Type
Source: hopscotchlondon
Candles come in many types, such as soy candles, beeswax candles, gel candles, and scented candles. Be sure to specify the type on the packaging. This kind of careful information helps customers choose the right candle.
4. Materials and Benefits
Source: hollandandbarrett
One way to help customers choose a candle is to specify its materials and other specialties. Let them know what the candle is made of, how long it burns, what production process was used, and what benefits they can expect from using it.
5. Story and Mission
Source: meandmia
The heart of branding is story and mission. Let people know what values the brand behind the product stands for. Product purchases are not always driven only by “need.” These days, value-based consumption is the trend.
Have you heard of “brand packaging”?
6. Weight and Size
Source: meandmia
It’s also a good idea to clearly list the product’s weight and size with exact figures. This will directly help consumers who want that information. If you anticipate what information customers need and provide it in advance, you can leave a positive impression.
7. Precautions
Source: avery
Including safety instructions needed for actual candle use, or allergy-related information, can also be a thoughtful consideration for customers. For some people, this is essential information.
However, the important thing is that you cannot always include every piece of necessary information, nor can you create a box that contains every useful design element. Which elements should you choose? Get help from an expert. At Packative, you can create a custom candle box easily and quickly.
