Trends

5 Pinterest Trend Keywords for 2025 - Insights Designers and Marketers Should Watch

Hello, this is Packative. Every year, Pinterest publishes [Pinterest Predicts], a report that analyzes billions of searches on the platform to forecast upcoming trends. More than just a prediction, it serves as a valuable reference for brands, designers, and marketers to understand consumer behavior and shape strategy ...


Written byPackative
Read Time3 min read
Posted onMay 19, 2025
5 Pinterest Trend Keywords for 2025 - Insights Designers and Marketers Should Watch

Hello, this is Packative.

Every year, Pinterest publishes [Pinterest Predicts], a report that analyzes billions of searches on the platform to forecast upcoming trends. More than just a prediction, it is widely regarded as a highly useful reference for brands, designers, and marketers to understand consumer behavior and develop strategies.

If you want to add fresh inspiration to your summer marketing strategy or visual branding, check out <🪄5 Pinterest Trend Keywords for 2025>.

🍒 1. Cherry Coded | A Cherry Mood Led by Gen Z

The cherry mood is being led by Gen Z and millennials. From makeup and cooking to visual content, “cherry” becomes a mood of its own. Bold yet playful colors can bring a fresh burst of energy to brand campaigns and packaging design.

Source @pinterest

Search 🖱️#cherryvibe #darkcherryred in the Pinterest search bar and create your own brand’s cherry mood.

Source @pinterest

✨2. Aura Beauty - Emotional Energy Expressed Through Color

A beauty trend that visually expresses the “aura” is on the rise. The key is to find a color that matches your energy and create a look with shades that flow naturally from the chin to the cheeks.

Source @pinterest

Search 🖱️#newwavemakeup #fullcolormakeup in the Pinterest search bar and explore a beauty mood that expresses energy through color.

Source @pinterest

3. 🎀Rococo Revival - The Return of Opulence

The sensibility of late 18th-century Baroque (Rococo) is making a comeback. Feminine and romantic details such as lace, frills, pearls, and ribbons are expected to influence fashion, interior design, and branding elements across the board.

Source @pinterest

Search 🖱️#rococoparty #rococooutfit in the Pinterest search bar and discover romantic details and a classic mood.

Source @pinterest

4. 🫧Sea Witchery - Visuals Where the Sea Meets Magic

Pearls, shells, seaweed, and dark ocean colors. Styles inspired by a mysterious sea are spreading into beauty, home décor, and even food trends. “Sea Witchery” conveys a mysterious, magical feeling, with a charm that is both unreal and natural at the same time.

Source @pinterest

Search 🖱️#darksirenmakeup #darkmermaidmakeup in the Pinterest search bar and add a mood where nature and magic come together to your packaging or content.

5. 🌀Surreal Soriees - A Party Aesthetic Beyond Reality

Unreal lighting, geometric table settings, and surreal atmospheric styling — “Surreal Soriees” is a trend for designing dreamlike moods and experiences. With strong potential in digital content, spatial branding, and pop-up store planning, the key is a sensory presentation that draws users in.

Source @pinterest

Search 🖱️#modernsurrealism #dinnerpartytablescapes in the Pinterest search bar and use it for eye-catching spatial direction or campaign visuals.

Source @pinterest

Lastly, I’m going to try designing a package that reflects the Cherry Coded trend. Using cherry-inspired colors and imagery, let’s create a package for fashion accessories.

Go to the Packative website and select the box type you want. I chose a charming handle box with a handle. Once you’ve selected the box type, click the [Real-time Easy Design > Design Online Easily with 3D Preview] button.

➋ I clicked the circular button at the bottom to change the background color, and I was also able to find cherry images through Pixabay’s free image search feature. In the dieline on the left, you can freely arrange images and text, and the 3D preview on the right lets you check the three-dimensional package structure in real time.

Cherry mood package design using the Packative 3D Editor

You can directly apply your own packaging design ideas inspired by Pinterest trends and check pricing in real time as well. Please visit the Packative website.🍒


🔽Go to the Packative Website🔽

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🔽Request a Custom Box Quote🔽

Real-time Quote Request for Custom Box Production | Packative