5 Tips for Creating Effective Packaging Design!
Packaging design tip 1: Consider your brand and positioning. It’s important to think ahead about which customers you want to target in the market and what kind of brand you want to build. For example, makeup products aimed at teenage girls are more likely to catch consumers’ attention if they look bright and eye-catching, but if a fountain pen for middle-aged office workers is colorful and cute, it will probably be ignored...
Packaging Design Tip 1:
Consider your brand and positioning
It’s important to think ahead about which customers you want to target in the market and what kind of brand you want to build. For example, makeup products aimed at teenage girls are more likely to catch consumers’ attention if they look bright and eye-catching, but if a fountain pen for middle-aged office workers is colorful and cute, it will probably be ignored by consumers.
So when creating a product and its packaging, you should carefully observe which market the brand is positioned in and what kind of image competitors in the same space are projecting, so you can identify consumers’ needs and wants.
If you design packaging based on this understanding, you’ll be able to capture consumers’ attention more effectively.
If you’re planning packaging production, this is a must-read: The Basic Guide to Product Packaging Box Design — Even Design Beginners Can Do It!
Packaging Design Tip 2:
Choose typography carefully
If you want your product to stand out, it’s important to choose typography that is easy to read! Cute typography can be a great choice, but remember that if it hurts readability, customers may find it hard to take a closer look at the product or remember the brand name!
Source: Simon Alander / Source: Pentagram / Source: The Creative Method
Packaging Design Tip 3:
Focus on design trends
It’s important to maintain consistent branding, but if you keep the same packaging for too long, it can start to feel out of step with current design trends. Consumers who naturally compare many products online and elsewhere are sensitive to design trends, so focus on them if you want to catch their eye! You can check out the 2020 beauty business packaging design trends right here.
Source: Savvy Agency/Mariana Spark / Source: naturaglace / Source: MadeByStudioJQ / Source: Aeolidia
Packaging Design Tip 4:
Think about the environment
Today’s consumers are aware of how much the products they buy affect environmental issues. That’s why it’s a good idea to keep in mind that they tend to prefer simple, eco-friendly materials over excessive packaging or materials that can’t be recycled.
If you’re 고민 중이라면 packaging production, this is a must-read: 7 Strategies to Practice for Sustainable Packaging Production
Packaging Design Tip 5:
Remember that packaging is an investment
It’s easy to think that investing time and money in package design and branding is unnecessary, but branding is one of the most fundamental investments you can make to increase a company’s value. Don’t forget that packaging is the very first touchpoint where customers encounter your product! Even so, you can check out 3 reasons why you should invest in packaging here.
Find out how easy custom box production can be with Packative!