A Production Story of a Seasonal Limited-Edition Goods Package for <somewherebutter>, Completed with Short-Run Folding Boxes
Hello, this is Packative. Today, we’d like to share the production story behind the seasonal limited-edition bath bomb package we created with somewherebutter. Clothing brand seasonal marketing case (feat. Mmlg x Mimi Minu) These days, apparel brands are showcasing a wide range of marketing campaigns alongside seasonal collections...
Hello, this is Packative.
Today, we’d like to share the production story behind the seasonal limited-edition bath bomb package created with 'somewherebutter'.
A Seasonal Marketing Case from an Apparel Brand (feat. Mmlg x Mimi Minu)
These days, apparel brands are launching a variety of marketing campaigns alongside their seasonal collections. Beyond simply selling clothing, they often introduce collaboration products or seasonal limited-edition goods packages to deliver an 'experience' that captures the brand’s sensibility and story.
In particular, the casual brand Mmlg has drawn a lot of attention with its collaboration collection featuring content creator 'Mimi Minu,' who is widely loved for admissions and educational content. This collaboration collection brings together Mmlg’s brand identity of 'pleasant lightness' and Mimi Minu’s 'authentically cheerful energy,' resulting in a lineup of T-shirts and goods that capture unexpected moments of relaxation and spontaneous joy in everyday life.
somewherebutter | Folding Boxes for Seasonal Goods Packages Capturing the Brand’s Vintage Mood
Packative produced the seasonal limited-edition bath bomb package for the women’s casual brand somewherebutter, known for its daily yet free-spirited vintage casual mood and sustainable values.
Packative x somewherebutter folding box, seasonal goods package production
📦Format | Folding Box
📦Type | Paper Box
📦Material | Egg Shell 350g
📦Coating/Printing | Uncoated / 1 spot color + 3-color printing
🧈With every season, somewherebutter delights its fans with collections full of vintage pastel tones, and the 25 Summer Collection is no exception. Along with the release of products that capture somewherebutter’s refreshing summer mood, the brand is giving away a seasonal limited-edition bath bomb on a first-come, first-served basis to customers who purchase from the Seongsu showroom or online store.
Packative x somewherebutter folding box, seasonal goods package production
The folding box package holding the bath bomb is not coated, allowing the natural texture of the paper to come through, and pairs beautifully with the pastel colors on both sides to maximize its vintage mood. We also completed the package by creating a paper pad that fits the bath bomb perfectly on the inside.
Packative x somewherebutter folding box, seasonal goods package production
If you’d like to create a bath bomb package that captures a pleasant fragrance and mood, or a package that expresses your brand’s unique identity, check out more of Packative’s production experience.
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