A Review of Making an Interior Accessory Packaging Box for <dorant>
Hello, this is Packative. Today, we’re sharing a packaging production story for dorant, an interior accessory brand we worked with. The changing post-COVID consumer trend of ‘home decorating’... Since COVID-19, our daily lives have changed a lot. What has changed in your everyday life since the pandemic...
Hello, this is Packative.
Today, we’d like to share the packaging production story for dorant’s interior accessory packaging that we created together with Packative.
The post-COVID consumer trend of ‘home decorating’
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Since COVID-19, our daily lives have changed a lot. What has changed in your routine since the pandemic? One major shift is that, as people have spent more time indoors than outdoors, the use of delivery apps and OTT services has increased significantly.
Source: dorant Instagram
As more time has been spent at home, new consumer trends such as ‘interior decorating’ and ‘home decorating’ have emerged. In fact, compared to 2019, payment volume at large conglomerate-affiliated shopping malls fell by 14% in 2021, while shopping malls for household goods and design accessories increased by 211% over the same period. (Source: SBS [Kind Economics], How Have Consumption Patterns Changed Since COVID-19?)
dorant: Brand introduction
In line with these consumer trends, we’d like to introduce dorant, a brand that sells interior accessories for covering electrical trunking moldings.
Source: dorant website
Dorant says it began with the question, “Can we find a different kind of satisfaction in an ordinary everyday space?”
Dorant is a French word meaning “to tint with gold” or “to make shine,” and in Korean, 또랑 refers to something that is “very bright and smart-looking.”
Source: dorant website
To help the boundary of everyday life become a natural part of the space, electrical trunking covers and molding tape are dorant’s signature products. The brand’s story began when they saw the noticeable trunking in a luxurious home finished with seamless Italian tile work and felt disappointed, prompting them to create accessories that would blend better with the space.
dorant: Mono-top box interior accessory packaging featuring #ThisCuteTrunkingCover (이쫄또)
The interior accessory packaging made for dorant by Packative was produced as a tuck-top box.
A tuck-top box is one of the box structures that requires one adhesive step and can be easily opened and closed from both the top and bottom.
Packative x dorant interior accessory packaging
Because tuck-top boxes do not require much adhesive cost, they can be produced cost-effectively at a reasonable price point. They are suitable for relatively light products. For heavier items, rather than using a tuck-top box, we recommend a three-side glued box or a cross-style box for better protection.👍
(Check out more portfolios made with mono-top boxes below👇)
The ice-breaking <Lotte Chilsung Crush> mono-top box packaging (gift packaging)
The <Soppick> ID photo packaging made with a three-side glued box
dorant: Production details for the tuck-top box interior accessory packaging
dorant sells electrical trunking covers in four colors: white, butter, dark brown, and black.
We incorporated visual elements into the packaging so customers could tell at a glance what product was inside, and the design was effectively brought to life through full color printing (CMYK / 4-color process) on the package.
Packative x dorant interior accessory packaging
📦Shape | Tuck-top box
📦Type | Paper box (mono-top box)
📦Material | AB 400 gsm
📦Coating/Printing | Matte / Full color printing
Just by looking at the package, you can instantly see which color product is inside, and it also clearly shows the brand’s effort to consider everything—from securing the electrical trunking cover firmly to ensuring it reaches customers without damage.
A package is more than just a box for wrapping a product; it carries the brand’s value and serves as an important medium that influences every step, all the way to the final unboxing moment delivered to the customer.**
If you’re unsure about a complex packaging structure, feel free to reach out.
At Packative, our packaging experts with experience producing 1.3 million packages can provide 1:1 customized consultation.
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