Case Studies

Cosmetics Folding Box Packaging: Fluff Pet Products Production Story

Hello, this is Packative. Today, we’d like to share a packaging production story for Fluff’s pet products, created together with Packative. One in four Koreans is a pet owner, and the pet industry is growing. With the domestic pet population approaching 15 million, one in four Koreans is now a pet owner...


Written byPackative
Read Time2 min read
Posted onNovember 22, 2024
Cosmetics Folding Box Packaging: Fluff Pet Products Production Story

Hello, this is Packative.

Today, we’d like to share the packaging production story for Fluff(플러프)’s pet products, created together with Packative.

One in Four Koreans Is a Pet Owner: The Growing Pet Industry

With the domestic pet population approaching 15 million, the pet industry is growing rapidly—so much so that one in four Koreans is now a pet owner. Not only are premium pet food and health supplements for pets on the rise, but local governments are also increasing investment in pet-friendly facilities, and pet playgrounds and pet tourism programs are becoming more common.

Source: unsplash

Perhaps because of this, among Packative’s customers there are many brands selling treats, supplements, towels, and other products for pets—and we’ve also seen many new inquiries from customers looking to develop packaging!😁

Packative pet product customer project examples

fluff(플러프): Brand Introduction

Introducing fluff(플러프), a brand that sells products for pet relaxation.

Fluff is an aromatherapy skincare brand that combines naturally inspired essential oils with patented ingredients to support healthy skin and coat care for pets while offering psychological relaxation.

Source: Fluff website

Since skin conditions are the number one reason dogs and cats visit the vet, Fluff uses premium ingredients to create body treatments, body washes, facial cleansers, candles, and more—special products designed to help pets enjoy a relaxing break while supporting healthy skin and fur.

fluff(플러프): Folding Box Packaging Details for Pet Relaxation Products

Packative produced packaging for most of Fluff’s products.

The package we’re introducing today is a folding box made to pack the body wash and body treatment products.(/en/blog/%EB%8B%A8%EC%83%81%EC%9E%90%EC%97%90-%EA%B4%80%ED%95%B4-%EB%8B%B9%EC%8B%A0%EC%9D%B4-%EA%B6%81%EA%B8%88%ED%95%B4%ED%95%98%EB%8A%94-%EB%AA%A8%EB%93%A0-%EA%B2%83-%EC%A2%85%EB%A5%98-%EB%AA%A8%EC%96%91-%EC%9A%A9%EB%8F%84%EA%B9%8C%EC%A7%80/)

📦Shape | Folding box
📦Type | Paper box
📦Material | AB350g
📦Coating/Printing | Full color printing + 1 spot color
📦Post-processing | Silver foil stamping

Packative x Fluff pet product body treatment folding box production package

The point of Fluff’s folding box packaging is the illustration that beautifully captures the dog’s fur, evoking the products inside, and the refined feel created by 🪄**silver foil stamping used on the front logo and back pattern**.

When it comes to post-processing, overuse can actually increase costs, but if you use it sparingly on the areas you want to highlight, you can create a packaging design that feels unique and special.✨


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