Eco-Friendly Campaign Examples Driving Value-Based Consumption (Logistics, Packaging, Design)

Hello, this is Packative.

Demand for “value-based consumption” is steadily increasing, especially among the MZ generation.

Value-based consumption refers to a purchasing pattern in which consumers search for information and buy products according to the values they believe in; it describes the act of making rational purchases that align with one’s own beliefs, even if that means paying a little more.

Let’s take a look at various eco-friendly campaign examples that drive value-based consumption, along with what to keep in mind when planning eco-friendly marketing.😃

Lotte Global Logistics | Parcel Boxes Without Shipping Labels 📦

Lotte Global Logistics became the first in the industry to introduce a “❌parcel service without shipping labels,” applying technology that prints shipping information directly onto the surface of parcel box tape to reduce shipping-label waste and protect customer information.

Source: Lotte Global Logistics

When you get home and start opening the many parcel boxes piled up there, you often have to peel off stickers one by one and throw them away because of the personal information on the shipping labels. In the logistics industry in particular, where the number of boxes disposed of is so large, companies seem to be showing a sense of responsibility by avoiding excessive packaging and leading the way in environmental protection.

uglyus | Ugly is Okay: An Eco-Friendly Subscription Delivery Service for Ugly Produce 🥬

Uglyus, an eco-friendly subscription delivery service for imperfect produce, sells fruits and vegetables that would otherwise be discarded at lower prices, helping reduce unnecessary waste at every stage of distribution and consumption when produce is thrown away.

Source: uglyus

Even though the taste and nutrition are exactly the same, produce is often discarded simply because it looks unattractive. The greenhouse gases generated by this discarded produce pollute the environment and directly translate into wasted water, fertilizer, and labor used in production. Why not start an eco-friendly ugly produce subscription with uglyus, where you can practice value-based consumption at 30% lower prices?**

sustainablewebdesign | Saving Digital Energy with Eco-Friendly UX Design 🔋

The sustainablewebdesign site explains that digital energy savings can help realize eco-friendly value.

Using dark mode reportedly reduces battery and monitor power consumption by up to 63%.😱

Source: sustainablewebdesign

It’s refreshing to see that when planning UI·UX design, improving unnecessary user pathways can help prevent power waste and contribute to eco-friendliness. It shows that participating in sustainability is not limited to actions that are visibly obvious!

❗Be Careful of “Greenwashing” When Planning Eco-Friendly Campaigns.

Greenwashing refers to the practice of “green camouflage,” where companies that are actually causing environmental destruction advertise their products as if they were eco-friendly.

When planning eco-friendly campaigns, 💬is this campaign really helping the environment?, 💬could this campaign actually be causing more harm to the planet? It seems necessary to think once more.😃

❗“Tumblers” and “Eco Bags” Can Actually Increase Waste.

Tumblers and eco bags, which have been piling up over time, are eco-friendly when used often, but please remember that if they are not used regularly and end up wasted, they can actually have a negative impact on the environment.

Source: Kukmin Ilbo