From Desserts to Beauty: A Handle Box Production Story for The Goguma
Hello, this is Packative. Today, we’re sharing the production story behind The Goguma’s body jam scrub handle box package, created with Packative. A handle box that conveys a brand’s identity, and the scalability of packaging through a wide range of use cases — just adding a handle can completely change the impression of a package...
Hello, this is Packative.
Today, we’re sharing the production story behind The Goguma’s body jam scrub handle box package created with Packative.
A handle box that conveys brand identity, and the scalability of packaging through a wide range of use cases
Just adding a handle can completely change the impression of a package. Handle boxes are getting attention not only for their convenient carry structure, but also as a packaging format that can visually communicate a brand’s mood.
From the friendly feel of dessert packaging for takeout use to beauty kits, seeding packages, pop-up store goods, and event boxes, this is a highly versatile package that can create a variety of moods depending on the purpose.
At Packative, you can typically find the two handle box types below.
▪️Paper Handle Box
This is a familiar structure often seen in café and bakery takeout packaging. It is a square box with an integrated paper handle, finished sturdily through three-side adhesion and characterized by a light, straightforward impression.
▪️Handle Box
This is an assembly structure with no adhesion, featuring a rounded handle on the top. Thanks to the soft impression created by its shape, it is widely used for desserts, beauty products, apparel, seeding kits, and event boxes as a packaging format that carries a brand’s mood. Because it is an assembled package that does not require adhesion, the handle box is also appealing for being eco-friendly.
(🧢Tarrytown - Cap Package Production Case)
The Goguma | Production Details for a Colorful Body Jam Scrub Handle Box
Based on its outstanding research achievements at Seoul Metropolitan University, The Goguma — a brand that develops a variety of products using a specially bred sweet potato variety — had its body jam scrub package produced by Packative.
Packative x The Goguma body jam scrub handle box production
📦Format | Handle Box
📦Type | Paper Box
📦Material | AB 350g
📦Coating/Printing | Matte coating, full color on both sides
Packative x The Goguma body jam scrub handle box production
The Goguma’s Body Jam Scrub is preparing a new product with the unique concept of a “jam you apply to your body.” It is a body scrub made with sweet potato, sugar, cica, and other main ingredients, containing no harmful ingredients at all, with the potential to address food and environmental issues in the 21st century.
The package was produced in a handle box format and is completed through an assembly structure with no adhesion. The soft curved handle on top creates a familiar form often seen in dessert boxes, but when applied to a beauty product, it conveys a distinctive yet trendy mood.
In particular, the color contrast visible on both sides when the package is opened adds a vibrant charm, and the compact size fits comfortably in the hand. It was completed in two sizes so it could be used for a single item or for packaging two products as a duo set.
Packative x The Goguma body jam scrub handle box production
Packaging that effectively communicates a product’s character and a brand’s mood is one of the most powerful tools for creating a special first touchpoint with customers. Visit the Packative website to explore packaging production cases that capture brand stories and emotions. 🍠
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