Case Studies

Fruit Gift Set Packaging Box: Packative’s Corrugated G-Type Box Package for Baeksu Market

Hello, this is Packative. Today, we’re sharing a packaging production story for Baeksu Market’s fruit packaging box project created with Packative. With Chuseok just a month away, which gift sets are most popular? It’s hard to believe we’re already past the first half of the year and nearing the midpoint of the second half, and yet there’s still something to look forward to...


Written byPackative
Read Time4 min read
Posted onAugust 09, 2024
Fruit Gift Set Packaging Box: Packative’s Corrugated G-Type Box Package for Baeksu Market

Hello, this is Packative.
Today, we’re sharing the story behind the fruit packaging box package created for Baeksu Market with Packative.

Source: Dong-A Ilbo

It’s hard to believe we’re already past the first half of the year and nearing the midpoint of the second half. Still, it’s not all disappointment—**Chuseok, Korea’s traditional holiday, is just around the corner!**🌾

With a long holiday ahead, many people are looking forward to seeing family and loved ones they haven’t met in a while, while also wondering what kind of gifts would be best for those around them they usually appreciate.

According to a recent Lunar New Year gift set ranking survey, the top choices were 1. health functional food gift sets (38.2%), 2. cash/gift certificates (36.9%), and 3. fruit gift sets (35.7%). In the retail industry, pre-order services for Chuseok gift sets have already begun, and reflecting the recent impact of high prices, many companies are expanding the share of budget-friendly products in the 30,000–40,000 KRW range and running a variety of promotions so customers can pre-order Chuseok gifts at lower prices.

Source: PMI

Baeksu Market: Brand introduction

There are many Chuseok gift sets people use to express gratitude, but the most popular item is undoubtedly the fruit gift set. That said, if freshness or quality is not guaranteed when received, it can also be a gift that leaves people disappointed.

Source: Baeksu Market

Introducing Baeksu Market, a brand that has long insisted on the highest quality in Korea and continues its uncompromising journey for “special” fruit.

To select the best fruit first, they reportedly head to Garak Market every day at 12:30 a.m.

With the brand value of “delivering happiness through fruit selected for taste and freshness as the top priorities,” they actively communicate with customers through social media. In the case of fresh food, there has long been a belief that buying in person ensures better quality, but today’s online ordering environment makes it possible to receive fresh fruit right at home.

Baeksu Market offers same-day delivery and dawn delivery services, so depending on the area, customers can receive fruit auctioned at 2 a.m. the same day by 8 a.m., or have fruit ordered this morning arrive at their doorstep early the next morning.

Being able to order fresh premium fruit online and still get it delivered quickly is welcome news for busy modern people who don’t have enough time to shop in person at the supermarket—it’s truly a ray of light..!💃

Baeksu Market: Corrugated fruit packaging box package for premium fresh fruit

The fruit packaging box package produced by Packative for Baeksu Market was made as a corrugated G-type box.

It is used for a wide range of products such as welcome kits, clothing, study materials, and shipping boxes, but thanks to its excellent durability, it is also one of the corrugated box structures frequently used for fruit packaging.

Packative x Baeksu Market fruit packaging box package

Baeksu Market sells a variety of fresh foods, including Korean beef, agricultural products, and seafood.

Among them, Packative produced the 🍎🍑🍉fruit packaging box package used to hold several premium fruit gift sets. Since it was created as a gift set, it includes a silk-wrapper cloth, a thank-you message card, a tassel, a ribbon message, and the Packative-made package itself—a gift set presentation that clearly reflects thoughtful care for the recipient as well as.

Source: Baeksu Market

(👇Examples of popular Chuseok gift items made as corrugated G-type packaging boxes)

<Guredo Farm Tomarrow> fruit box package made as a corrugated G-type packaging box

Baeksu Market: Packaging details for the fruit packaging box made as a corrugated G-type box

Since it was made for a fruit gift set, it was printed with elegant typography and design, creating a package that conveys the brand value of premium fruit at first glance.

Packative x Baeksu Market fruit packaging box package

📦Format | G-type box
📦Type | Corrugated box
📦Material | SC240g, white K-K E-flute
📦Coating/Printing | Matte / Full Color (CMYK / 4-color process)

With Chuseok approaching, what product mix do consumers prefer? Should you create a separate Chuseok package? If so, what about the design? The material? 🫠 There must be a lot to think about.

Packative is currently running the “Chuseok Early Bird Package WEEK Promotion” in celebration of Chuseok.

As many customers are already thinking about Chuseok gift sets, if you’re considering producing packaging, why not prepare early with Packative at discounted quantities and prices?


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