How Small Brands Can Increase Sales Through ‘DIY Packaging’: Purchase Experience and a ‘Custom Touch’

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DIY packaging does not mean producing identical packages in bulk. Instead, it refers to packaging that adds different custom elements tailored to individual customers through DIY (Do It Yourself). But that does not mean every package has to be completely different, or that you need to handcraft the entire package from start to finish by hand. Even adding just a few small elements can make for an excellent DIY package. This is especially a great way for small brands to stand out from larger companies.

Why DIY Packaging?

1. Building an Ongoing Relationship with Customers

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DIY packaging is not only an economical way to lower packaging costs, but also a strong marketing strategy. All sellers need to keep in mind the importance of building relationships with consumers who purchase their products. When a brand earns customer trust, it can create many spillover effects beyond repeat purchases. And DIY elements that make consumers feel the brand truly ‘values’ them help build positive, lasting relationships.

2. Improving the Purchase Experience

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Buying a product is not just a simple ‘act.’ From the consumer’s point of view, it is an overall ‘experience.’ A need or desire for a particular product arises, the consumer searches for the right item, examines it, decides to buy it, and finally purchases, uses, and continues beyond that point—all of this forms one connected process. That is why adding small but thoughtful elements to product packaging can significantly improve the consumer’s overall ‘purchase experience.’ Consumers will remember and evaluate not only the product itself, but the total satisfaction of every step involved in buying and using something from that brand.

Tips for Successful DIY Packaging

1. Choose Materials That Fit the Brand and Product

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What matters in packaging is not only the design. The materials used for the packaging also need to be chosen carefully. In doing so, it is best to select materials that align with the values and identity the brand and product are aiming for. For example, if a brand that values sustainability and environmental friendliness creates packaging using eco-friendly materials, it can be more persuasive to customers. In that case, consider not only simple paper boxes, but also various other options such as eco-friendly kraft tape, biodegradable ring bags, and biodegradable shipping bags. Remember that everything delivered to consumers sends a message.

2. Apply a Consistent Design to Every Package

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Consistency is at the heart of branding. This is especially true when it comes to package design. New and diverse ideas are always important, but they should ultimately point in the same direction. For example, if you include a thank-you note or product instruction sheet as a DIY element in the package, it should use the same colors and fonts as those used on the brand website or product design.

Learn about 2023 packaging trends

3. Make Sure the Packaging Is Practical and Safe

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If you focus only on the visual aspects of packaging, it is easy to overlook the most basic requirement. The primary purpose of packaging is still to protect the product well. Therefore, while choosing packaging materials and types that match the brand identity, you must also carefully consider whether they can sufficiently protect the product. Attractive packaging that fails to protect the product will ultimately damage the customer experience.

Packaging production tips that are easy to miss

4. Personalize Packaging with a ‘Custom Touch’

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A ‘custom touch’ refers to adding special, personal elements to packaging, such as a thank-you note handwritten by the seller, a message that includes the customer’s name, detailed instructions tailored to the intended users of the product, or seasonal special labels. Creating different purchase experiences for each customer through these kinds of additions is what ‘personalizing packaging’ means. Personalized packaging gives customers the feeling of having a private relationship with the brand, which is why it is an essential part of DIY packaging.

Affordable DIY Packaging Elements

1. Thank-You Note

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One of the most affordable yet effective DIY packaging elements is a thank-you note. Write a short note by hand expressing gratitude to the customer for connecting with your brand and choosing to buy your product. Because consumers know this is a very special gesture that is only possible when a brand is still small, it can leave a strong impression. The message does not need to be long or detailed. A sincere thank-you that includes the customer’s name is enough.

2. Business Card

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Include a business card in the package with the brand name and logo, as well as SNS accounts or a website address. Printing a QR code so customers can quickly access the brand page is also a good idea. Making business cards is much less labor-intensive than writing cards by hand, and it does not cost much either.

3. Logo Stamp

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Create a stamp of your brand logo and use it in a variety of ways on packaging. It can give a more careful, human touch compared with a logo already printed on the package. Another popular option is to make stickers featuring the brand logo and slogan as a giveaway. The more often customers see your logo, the more they come to understand the brand identity beyond the product itself. Making stamps or stickers does not require a large budget.

Where Can Effective DIY Packaging Be Produced?

How can smart DIY packaging that effectively increases sales through customer relationships be created in practice? At Packative, you can not only choose from a wide range of materials, including eco-friendly packaging materials, but also get help creating DIY packaging with various ‘custom touches.’ If you are unsure about the overall design, you can get started even without any guidelines through design inquiries, so visit now to begin.