How to Boost Sales with Packaging While Saving on Marketing Budget
Ever wondered why you should spend so much on packaging? Then take a close look at this article. We’ll explain why large companies use expensive packaging materials and how packaging can drive sales, one point at a time. Have you heard of the term Packvertising? Packvertising refers to packaging...
Ever wondered why you should spend so much on packaging? Then take a close look at this article. We’ll explain why large companies use expensive packaging materials and how packaging can drive sales, one point at a time.
Have you heard of the term Packvertising?
Packvertising is a compound word made from Packaging and Advertising. It refers to a form of ‘packaging advertising’ that promotes a brand and product through packaging. When used well, packaging advertising can achieve a powerful impact at a very low cost, making it an especially important marketing strategy for small businesses.
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Packaging Advertising, Packvertising
1. The Relationship Between Impulse Buying and Packaging Advertising
According to survey results, more than 70% of respondents consume food through impulse purchases. When we go grocery shopping at a supermarket or shop for cosmetics or clothes, we often end up buying other products in addition to what we actually need. And most of the time, the reason is simply that those products ‘look’ good. In this way, a product’s appearance — in other words, its packaging is extremely important. Since most consumers cannot fully use a product before buying it, they make judgments based on its exterior. That is how packaging serves a promotional role.
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2. To Win Over Customers
You need to stand out on shelves where competing products are lined up side by side. Especially in offline retail displays, each brand has very little time to appeal to consumers! The moment a customer walks up to the shelf, you have to capture their attention at first glance. Attract customers with creative and smart design that stimulates their imagination. Packvertising is especially advantageous for smaller brands that can respond much more quickly to the latest trends and customer feedback.
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What’s Good About Packvertising?
1. Traditional Marketing Methods Are Saturated
Large brands are filling every corner of online and offline spaces with advertising. But consumer fatigue toward these ads is also rising rapidly. Many consumers now pay for subscriptions to remove online ads or use ad-blocking tools on the internet. Marketing through packaging has the advantage of reaching customers directly, and compared with conventional advertising methods that require major capital investment, it is far more economical and efficient.
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2. Direct Marketing Is More Advantageous for Small Brands
Many consumers are becoming tired of and stressed by mass-produced advertising. As a result, personalized and direct marketing methods are proving increasingly effective. Stop spending your budget just to scatter ads everywhere. With packaging advertising, your ad is delivered directly into the customer’s hands. Marketing that communicates directly with customers and moves their hearts is especially advantageous for small businesses that cannot spend huge budgets on large-scale advertising.
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3. It Connects Offline and Online Marketing
Another advantage of Packvertising is that it bridges the gap between offline marketing and online marketing. Unlike most promotional methods that build a product’s image virtually through screens, packaging advertising is physical and tactile — something customers can actually hold in their hands. At the same time, QR codes or social media addresses printed on the package can guide customers to online platforms.
advertisingweek
A New Innovation in Direct Marketing, Packvertising
1. How to Promote Your Brand Story
Traditional advertising tends to simplify a product and brand because it focuses intensively on just one aspect of the product. But when packaging is used well, it enables highly diversified marketing, and it is especially effective for branding. Packaging may include a simplified logo or slogan, but depending on the need, it can also include longer text or QR codes that link to online platforms. Using this, you can effectively communicate your brand identity and brand story to customers.
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2. How to Make the Buying Experience More Enjoyable
Recent marketing approaches have been focusing on the customer’s ‘buying experience.’ The buying experience views the entire process — from first learning about a product, to choosing one among competing products, purchasing it, taking it home (or receiving it by delivery), and actually using it — as one continuous ‘experience.’ The rise of ‘unboxing’ can also be understood in this context. Enrich consumers’ buying experience with sensorial packaging that stimulates emotion.
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How Can You Express Brand Value Directly Through Packaging?
Until now, a brand’s values, identity, and story have been hidden behind the product. But now is the time to put them front and center. At Packative, create a brand ‘custom packaging’ solution now so customers can immediately recognize your brand’s values through the product packaging. You don’t need to know much about packaging production. We’ll guide you kindly through everything related to packaging.
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