How to Communicate Your Brand Message Through Package Design

The era when paid ads were the only way to deliver your brand message is over. With the rapid rise of social media, customers who have already purchased your product often photograph and upload it, so smart packaging can achieve advertising-level impact. Find out how to communicate your brand message with Packative!

Create a Package That Customers Want to Share

Thanks to the growth of social media, people take photos of anything they find attractive and share them online. Is your packaging following the latest trends? Has it gone too long without a refresh, so it looks outdated or lacks visual appeal? If so, the chances of it being shared on social media can drop dramatically. Millennial consumers often post photos of satisfying customer service and products they buy, making packaging a fast, low-cost way to connect with potential customers.

If you're working on package design, read this first: Unboxing has become the new marketing trend of this era

Source: nomakenolife

The box above is the same type as Packative's packaging boxes. If you'd like to try a similar design, use the Packative editor!

Show Customers a Little Sincerity

Show customers that you appreciate their purchase. A small postcard or card with your brand or product message and a note of thanks works well. Another common marketing tactic is to give customers who spend above a certain amount a small candy or souvenir. These small gestures go a long way toward building trust with customers, and because customers tend to keep buying from brands they trust, even if it requires a little upfront printing cost, it can benefit your business greatly in the long run.

If you're considering package production, this is a must-read: 5 Tips for Creating Package Design!

Put Your Sincere Message Inside the Box

You don't necessarily need a product manual to share the information customers need. You can also include a thank-you card or a small gift for customers, or print a message on the inside of the box to convey essential information or gratitude. It's not just the outside of the box that can be printed! Use Packative's inside-printing option to deliver a message that may be too personal to display on the outside, or a secret note intended only for customers who purchased the product.

If you're considering package production, this is a must-read: Package marketing trends in 2020 that marketers must know

Source: causebox / Source: nmnl / Source: owlcrate / Source: oatly

All of the boxes above are the same type as Packative's packaging boxes. If you'd like to try a similar package design, use Packative's free editor!

Maintain Consistency Between Your Brand and Packaging

If your target customers care about the environment, it's best to minimize the amount of plastic and resources wasted in your packaging. If you send a message that you care about the environment but waste materials in your packaging, customers won't trust your business. Or, if you designate a color your customers prefer as your brand identity color, it's a good idea to use that color as much as possible so that the brand comes to mind when they see the packaging. In this way, you can use packaging to build a consistent brand image.

Conclusion: Use packaging itself as a way to connect and communicate with customers. Even a little extra effort can bring you closer to a more satisfying customer experience.