How to Respond to Holiday Sales Fluctuations

Hello, this is Packative.

This Chuseok holiday is a bridge holiday period that can offer up to 9 consecutive days off for those who have planned annual leave.

It may be a peak sales period, but depending on the industry category, it can also be a time when sales drop sharply. From here on, we’ll show you how to respond to sales changes during the holiday period.👇

💡Plan marketing targeted at the Chuseok holiday.

Offer discount coupons or a message of appreciation exclusively to customers who visit during the Chuseok holiday.

Also, by targeting Chuseok and using '👨‍👩‍👧‍👦 family' and '🙏 gratitude' keywords_ to appeal to consumers’ buying psychology.

Hanssem, a comprehensive home interior specialist, ran a regular promotion themed around Chuseok and fall using phrases such as "Time for the whole family to gather, Chuseok/Fall Home Decor," "Top 10 Dining Tables for Families to Gather Around".

🆕Plan a new product.

There are inevitably categories where sales may decline during the holiday period.
Rather than worrying about sales, use this time to envision a better new product.

Before that, you should first study what products are selling well and which trends are gaining traction, right?

✔️ If you operate an offline store?

Check out helpful business news, support programs, and other useful information for store operations through Baemin’s "Baemin Restaurant Business Plaza" site.

Source: Baemin Restaurant Business Plaza

✔️ If you operate an online store?

Use category-specific popular search terms through "Naver Data Lab > Shopping Insight."
The keywords consumers are searching for = 💲keywords that help drive sales.

Naver Data Lab

🗂️Manage the customer data you’ve accumulated.

Source: unsplash

With busy schedules, have you neglected the customer data and reviews that have piled up?

Maintaining relationships with existing customers can have a greater impact on sales than acquiring new ones.

1️⃣Analyze your customer data.

Categorize by gender, age group, region, and more. If you run an online store, also check order frequency, repeat purchase rate, lists of products frequently purchased together, and customer reviews. If you run an offline store, use payment data to further identify frequent customers and visit times.

2️⃣Use the analyzed customer data in marketing.

Retail tech company Kurly shows products under “Special offers people are adding most right now” based on order data, and

beauty company Olive Young analyzes categories users frequently view to display recommendations such as “Recommended products for you,” encouraging purchases.