How to Use AI in Design: The Relationship Between Artificial Intelligence and Package Design
It is no exaggeration to say that we are now living in the age of artificial intelligence. AI appears everywhere these days, and the design industry is no exception. As AI continues to play an active role across many fields, it is also being widely used in product and package design. However, AI design does not mean the technology can do everything on its own...
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It is no exaggeration to say that we are now living in the age of artificial intelligence. AI appears everywhere these days, and the design industry is no exception. As AI continues to play an active role across many fields, it is also being widely used in product and package design. However, AI design does not mean the technology can do everything on its own. Efficient collaboration between designers and AI is essential. So today, let’s look at how to use AI tools wisely in design, especially in package design.
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Why AI Is Needed When Using Graphic Design Tools
1. It reduces manual work
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Compared with standard design tools, AI graphic design tools have the advantage of greatly reducing the amount of manual work involved. For example, instead of handling repetitive tasks one by one, such as removing background images or generating mockups, AI can complete them all at once. This not only significantly speeds up work, but also greatly reduces fatigue for the person doing it.
2. It automatically generates a variety of designs
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It is commonly expected that the most creative ideas come from human designers. However, when you need to generate dozens or even hundreds of creative designs, even the most capable designer can quickly reach a limit. AI tools can generate many different versions of similar or distinct designs within the conditions you set by entering just a few parameters. All we have to do is choose the one we like best from the generated options.
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How to Use AI in Package Design
1. Create creative packaging with AI
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Using AI tools can add even more creativity to package design. Because package design is an important part of branding, creating attractive and sophisticated packaging is essential regardless of the type of product. AI graphic design tools help save a great deal of time by generating a range of options with different details, and they also make it easier to try out the most effective way to express the message a brand wants to communicate through its product.
2. Create creative product images with AI
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AI tools are already heavily used in the package design itself, but they can also be used to create the base images that go into package design. For example, when creating orange juice packaging, taking a real photo of oranges and using that can be a good option, but depending on the overall design direction, an illustration may be needed instead. In that case, AI tools can be used to create excellent orange images suited to the purpose and apply them to the package design.
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3. Create brand logos with AI
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One of the most important elements that must be included in package design is the logo. A brand’s logo should be designed carefully because it builds trust with consumers and helps promote the brand. Brand logos include a wide range of elements such as images, colors, fonts, and symbols, so manually adjusting and matching them one by one takes far too much time. By using AI tools to automate unnecessary steps, you can focus more on the idea itself and create a more refined logo.
Types of AI Graphic Design Tools
1. Jasper Jasper.ai
jasper
Jasper is an AI art generator that can create images in just a few seconds according to user commands. The generated images can be used commercially without copyright issues, watermarks can be removed, and 2K high resolution is provided. Jasper is said to be faster and more convenient than creating images directly or searching for stock images, and the image quality is also highly regarded. Jasper’s paid plan starts at $24 per month and includes a 5-day free trial. During one month of use, users can create up to 200 images for free.
2. Designs Designs.ai
designs
Designs is an online design software that makes it easy for anyone to create visual content. Because it has a smart editor and automation tools, you can simply produce logos, videos, mockups, graphics, posters, and more even without prior design knowledge. More than 20,000 templates and over 10,000 icons are available, and you can create the design you want by entering simple information and preferences. The basic monthly plan costs $29, and the expanded version costs $69.
3. Adobe Sensei Adobe Sensei
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Adobe Sensei uses AI and machine learning to help improve overall business and marketing operations. Accordingly, Adobe Sensei does more than just generate images; it also expands creative insights for business, speeds up workflows, and helps make real-time decisions. Of course, it can also handle design tasks such as making images searchable and automatically adjusting high-quality graphic images to fit screen size and resolution. There is no plan for individuals, and pricing is adjusted according to the company’s request.
How Is Package Design Completed Using AI Tools?
Once package design using AI graphic design tools is complete, it is time to put it to use for actual package printing and production. To make the most of the design’s strengths, you need to choose the right packaging material, size, and quantity. At Packative, you can easily produce custom packaging from small runs, and even beginners who find AI tools difficult can design packaging with ease. Check out the various references on the Packative portfolio page and create your packaging today.