KRUSH's Iceberg-Crack-Inspired Folding Carton Gift Package
Hello, this is Packative. Today, we’ll share the production story behind Lotte Chilsung KRUSH’s folding carton gift package, created with Packative. The most me-like 4th-generation beer, Lotte Chilsung Beverage <KRUSH> Do you like beer?🍻 On hot, muggy days like these, there’s almost nothing more comforting than a cold beer after work...
Hello, this is Packative.
Today, we’ll share the production story behind Lotte Chilsung KRUSH’s folding carton gift package, created with Packative.
The Most Me-Like 4th-Generation Beer, Lotte Chilsung Beverage <KRUSH>
Do you like beer?🍻 On hot, muggy days like these, there’s almost nothing more comforting than a cold beer after work. In line with today’s trend that embraces individuality and self-expression, Lotte Chilsung Beverage introduced its 'KRUSH' beer and quickly drew attention.
Source: Lotte Official Blog
Since its launch, KRUSH has been featured through pop-up stores, challenges, and various media, gaining even more attention from the MZ generation.
KRUSH: Brand Introduction
The original meaning of 'crush' in English is to fall for someone or to break something.
By adding the letter 'K' to reflect the brand value of Kloud, a beer previously launched by Lotte Chilsung Beverage, the name KRUSH conveys the meaning of 'breaking old conventions and captivating with something new.'
Moving away from the typical lager profile built around deep flavor and body, the brand aligns itself with the concept of a '4th-generation beer.'
To target younger consumers, the brand also recruited Karina as its model, aiming to break away from the outdated atmosphere of traditional drinking culture and deliver KRUSH’s fresh appeal.
KRUSH: Gift Package Made as a Folding Carton That Breaks Out of the Iceberg🧊
The KRUSH folding carton package produced by Packative was designed as a gift package (promotional package) that could hold nano blocks. By using the iceberg and logo that are also seen on the bottle, along with colors that give an overall cool and refreshing feel, the package expresses the KRUSH brand identity very well.
Packative x KRUSH folding carton gift package
To capture a clear and refreshing image, we produced it as a paper folding carton made from a material that can hold lightweight products while also delivering excellent color expression. When packaging light items such as nano blocks, we recommend a folding carton package that is the most efficient in terms of both cost and production.
KRUSH: Folding Carton Gift Package Production Details
The KRUSH gift package, made as a cubic paper folding carton, combined process colors with one spot color to use the brand’s own colors as well. What stands out is how it stays clean and simple while still capturing the feeling the brand wanted to convey.
Packative x KRUSH folding carton gift package
📦Format | Folding carton
📦Type | Paper box
📦Material | AB 350g
📦Coating/Printing | Matte / Full Color (CMYK / 4-color process) + Spot Color (Pantone)
Today, we introduced the folding carton gift package created together with KRUSH, a brand whose slogan is 'breaking old conventions and captivating with something new.' There are many ways to express a brand story through packaging.
If you visit the Packative website, you can view more portfolios from our customers.
If you’re wondering how to bring your brand identity into packaging, take a look at Packative’s portfolio and request a live quote. Our packaging experts, with experience producing 1.3 million packages, will respond quickly.
🔽Quick Quote Request for Custom Box Production🔽
Live Quote Request for Custom Box Production | Packative