[Lucky Box Production] End-of-Year Inspiration for Creating Dopamine-Boosting Lucky Box Packaging

Hello, this is Packative.

Want to prepare an exciting year-end promotion?
Add eye-catching lucky box packaging!

Packative - Lucky box packaging production insights that catch the eye

Have you noticed how gacha shops have suddenly become more common on the streets lately? From gachas to random box unboxings, “random consumption,” which brings small everyday joys especially for the MZ generation, has been gaining attention recently.

In fact, based on Naver Trend, search volume for “random consumption” has increased more than 10 times compared to last year, and through the “beauty gacha promotion” run by ABLY this past February, the transaction volume of participating beauty brands reportedly rose by up to 9 times.

With the year-end season approaching, many marketers are likely preparing “lucky box events” using “random consumption,” one of 2025’s hottest marketing trends. Here, we introduce successful lucky box packaging cases and production insights that can make your lucky box event stand out even more.

Add sophistication and attention with a G-type box

- Kyobobook, Coffee Bean X Kurly lucky box packaging

Every year around the end of the year, lucky boxes are piled up at one side of Kyobobook stores like gift bundles from Santa Claus. The 3,000 limited-edition lucky boxes released by Kyobobook at the end of 2023 sold out in just two days, giving customers the chance to get a random set of 4 to 7 items at up to 73% off. Kyobobook’s 2023 lucky box packaging used red and green as key colors to maximize the emotional, festive mood of the Christmas season. In particular, it was made with a corrugated G-type box, often used for elegant gift wrapping, expressing a sense of substantial luxury through its tactile texture.

The Coffee Bean X Kurly lucky box packaging introduced by Coffee Bean with Kurly in 2021 kept things simple while still preserving the brand’s premium feel. It included a random assortment of the brand’s popular MD products worth around KRW 40,000, and a purple accent—the signature color of both brands—was added to the inside of the lucky box to create a calm yet sophisticated impression. Made with a corrugated G-type box, it combines a clean structure with a luxurious texture.

---

At Packative, many brands also use corrugated G-type boxes to create their packaging. Brands like Tossbank, Microsoft, and Hwahae often choose G-type boxes when they want to deliver their brand sensibility like a gift. Corrugated G-type boxes have a thin yet sturdy structure, offering excellent strength relative to their volume and making them ideal for product protection. Their flat surface also makes them suitable for reliably showcasing design elements and printing, while remaining lightweight despite supporting the weight of the contents.

A corrugated single box for added stability

- Innisfree, Catch! Teenieping lucky box packaging

The beauty industry, being highly sensitive to trends, is the sector that makes the most use of lucky box events. Innisfree’s 'Innisfree 2024 Lucky Box,' released in January 2024, used different key colors for each ingredient type, encouraging customers to choose a lucky box made up of their preferred ingredients. The large four-leaf clover symbolizing good fortune, along with the playfully styled 'lucky' typography, heightens consumer anticipation. Innisfree’s lucky box was produced as a corrugated single box suitable for holding heavier cosmetics.

The Catch! Teenieping Lucky Box appears every May at Teenieping’s Children’s Day event booth without fail! Teenieping introduces a new lucky box packaging design every year, and even adds the fun of choosing by dividing options into basic and premium boxes depending on the price range of the included items. For children eagerly hugging the box in hopes of receiving a lucky Teenieping, the lucky box was made as a corrugated single box that takes both safety and durability into account.

---

Like Innisfree and Catch! Teenieping, packaging using corrugated single boxes can stably convey a brand’s mood while improving both practicality and design completeness. At Packative, many beauty boxes and goods boxes are also produced in corrugated single-box form. Sensory, kitschy brands such as Dorobo Donut and aaof club have also worked with Packative to create distinctive single-box packaging. You can find even more packaging production cases directly on the Packative website.

---

🍀 Lucky box packaging 🍀 Production insights 1. Use key colors that highlight your USP to maximize anticipation 2. Use a gift-like G-type box to enhance the premium feel 3. Use a corrugated single box to increase stability

At the turn of the year, when people wish for small bits of luck,
create a lucky box package filled with good fortune at Packative,
and be remembered by customers as “the brand that gave them their luck of the year.”

🔽 Go to the Packative website 🔽

Custom package 3D design & production, fast and easy! | Packative

🔽 Request a custom box quotation 🔽

Real-time quotation request for custom box production | Packative