Pantone Color of the Year 2022: 17-3938 Very Peri
Pantone has announced the Color of the Year that will represent 2022. Let’s take a closer look at what this color is all about. What is Pantone? If you’re wondering about Pantone, it’s a reputable company that has systematized color standards. Pantone colors are widely used as a standard across many fields. By announcing a Color of the Year every year, Pantone also leads new color trends. So depending on how you apply this year’s Pantone color to your products, it could have a big impact on sales.
Pantone has announced Color of the Year, the color that will represent 2022. Let’s take a closer look at what this color is all about.
What is Pantone?
First, some of you may be wondering what Pantone is. It is a reputable company that has systematized color standards. Pantone colors can be seen as a widely used standard across various industries. By announcing a Color of the Year every year, Pantone also leads new color trends. So depending on how you apply this year’s Pantone color to your products, it could have a big impact on sales.
Pantone Color of the Year 2022
The 2022 color is Very Peri. It has the characteristics of blue while also feeling like a blend of purple and red. As the digital world such as the metaverse rises, it is said to present a future-oriented new perspective. It makes you wonder how the fusion of the physical and digital worlds will be expressed through Very Peri.
Source: Pantone Color Institute
The Pantone colors for 2021 were a duo: the grayish Ultimate Gray and the bright yellow Illuminating. It was a combination of sturdy and bright colors that could help overcome the subdued atmosphere caused by COVID-19.
If you want to learn more about the 2021 Pantone colors: 2021 Pantone Color of the Year
Although 2022 is still a time when we have not fully recovered from the pandemic, this year’s color, unlike last year’s, presents the future from a new perspective with a creative spirit. Another important point is that Pantone created a new color instead of studying its existing color archive, which is said to be the first time in history. In many ways, this year’s color seems to carry a lot of meaning.
Very Peri Color Code
Very Peri has the Pantone code 17-3938. If you want to work with this color, you can design it using the RGB or HEX code. Very Peri’s RGB values are 102, 103, 171 and the HEX code is #6667AB.
If you are planning packaging production that fits the 2022 trend, try designing with the Very Peri color in the Packative Editor! At Packative, you can freely design the packaging you want for free using a 3D editor.
Try designing a package using the 2022 Pantone color
Examples of Applications Across Different Fields
Apparel and Fashion
Source: Pantone Color Institute
This year’s Pantone Color of the Year gives off a confident yet bright and free-spirited feeling. If applied to fashion, it can help emphasize a dynamic and liberated presence. Also, because it is a future-oriented color, using shimmering materials can create an even more unique look.
Packaging
Source: Pantone Color Institute
What would it feel like to apply Very Peri to packaging? The passionate feel of the red family combined with the steadfastness of the blue family can create a sense of trust. Add new value to your product with packaging that inspires trust in customers. Before the product itself, eye-catching colors and packaging design are one of the key elements of branding.
If you want to make branding packaging easier: Packative Solution
The Influence of the Color of the Year
For more than 20 years, Pantone’s Color of the Year has had a major influence on packaging and all areas of design. The annually selected color does not simply reflect trends. It also reflects the social and economic climate, as well as changes brought by technology and new materials. Pantone’s Color of the Year, Very Peri, also reflects various current circumstances and will inspire many design trends in 2022. To meet the increasingly sophisticated needs of consumers, it would be a good idea to keep an eye on this year’s color.
If you want to produce packaging with Pantone colors: Packaging Production Inquiry