Pantone Color of the Year 2023: Essential Insights for Trendy Designs with Viva Magenta
Pantone has selected ‘Viva Magenta’ as its Color of the Year for 2023. If you’re interested in design, this is probably news you’ve already come across. Here’s the latest on a highly useful color trend you should know about at year-end for branding, marketing, and packaging. What is Pantone? Pantone (PANTONE LLC.) was founded in 1962...
Source: twitter.com
Pantone has selected ‘Viva Magenta’ as its Color of the Year for 2023. If you’re interested in design, this is probably news you’ve already come across. Here’s the latest on a highly useful color trend you should know about at year-end for branding, marketing, and packaging.
What is Pantone?
Source: pantone.com
Pantone (PANTONE LLC.) is a U.S.-based color company founded in 1962. It has systematized more than 10,000 colors and has had a global influence across a wide range of industries, including graphic design, printing, publishing, textiles, and plastics. Because color has an infinite range, and the same color can look different to each person, it is necessary to structure and classify colors accurately. Pantone is the company that played the biggest role in building such a system. Pantone’s color matching system is now one of the most widely used global standards.
If you’d like to learn more about Pantone and colors for printing, click here
Why Pantone Selects a Color of the Year
Source: pantone.com
One of the best-known parts of Pantone’s many businesses is its selection of the ‘Color of the Year.’ Since 2000, Pantone has announced its Color of the Year every December, forecasting trends by taking the global socio-cultural climate into account.
Pantone studies color trends throughout the year to choose the following year’s color. It considers not only fashion and marketing trends, but also social currents in politics and the economy. And Pantone’s annual Color of the Year is becoming increasingly influential. Global brands begin designing products based on Pantone’s announcement. Because it reflects worldwide trends, the Color of the Year is also directly connected to consumer psychology.
At the start of the pandemic, the Color of the Year was this
Pantone’s Color of the Year 2023 Is...
Source: pantone.com
Pantone’s Color of the Year for 2022 was the dreamy purplish shade ‘Very Peri.’ Throughout 2022, you probably saw this pastel-like but slightly more defined, soft purple everywhere, didn’t you?
What kind of color was 2022’s Very Peri?
Pantone’s 2023 Color of the Year is ‘Viva Magenta (18-1750).’ It is a more energetic take on ‘magenta,’ a color often used to describe deep pink or reddish-purple tones. In the video announcing the 2023 Color of the Year, Pantone Vice President Laurie Pressman described Viva Magenta as “a color that vibrates with vitality, brave and fearless, and a pulsating color whose exuberance promotes joy and optimism, writes a new narrative.” It is also worth noting the phrase “a new color for a new era.”
What Is Viva Magenta?
Source: pantone.com
Viva Magenta is basically a red-based color. Leatrice Eiseman, Pantone’s executive director, also described Viva Magenta as a color “inspired by the strongest and brightest of reds in the world, cochineal red.” Viva Magenta symbolizes vitality. According to Pantone, it is a color suited to passion for life, rebellion, boldness, and abundant wit, and one that embraces everyone with pure joy.
In fact, the past few years have been an era of uncertainty itself. That is why calmer blue-toned colors have mostly been chosen as Pantone’s Color of the Year. But now it is time for a shift. The world is striving to rise again in the face of the pandemic. Everyone now hopes to regain confidence, recover energy, and reconnect with one another.
Regarding the 2023 Color of the Year selection, Leatrice Eiseman said, “We considered many things, but there is no doubt that COVID-19 had the biggest impact.” She also said, “As virtual life takes up a larger part of daily life, we want to draw more inspiration from nature.” The desire to counter the global depression and isolation caused by the pandemic, as well as eco-friendly campaigns for a sustainable future—these social movements are all embedded in Viva Magenta.
How to Apply the Color of the Year in Packaging
Source: pantone.com
Simply using the ‘Color of the Year’ in design allows us to share values and communicate a message. In particular, using Viva Magenta on product packaging can be very effective in building a dynamic and energetic product and brand image. A red, vibrant color helps stimulate appetite, making it suitable for food packaging such as desserts. It would also work well for packaging accessories or apparel with a lively and appealing image.
The ideas and possibilities are endless. But if you’re wondering how to use it in practice, or where to begin when you want to create a smart, trendy package with the Color of the Year, try Packative’s easy and fast custom packaging production service. From start to finish, we’ll create the perfect ‘2023 package of the year’ to match your product, in exactly the color and feel you want!