Pantone Color of the Year 2024: Looking Back at 2023 and 2022
With just a few days left in 2023, how are you preparing for 2024? If you run a brand or work in marketing, you’re probably already researching 2024 design trends. Every year-end, PANTONE, the world’s leading color authority, ...
With just a few days left in 2023, how are you preparing for 2024? If you run a brand or work in marketing, you’re probably already researching 2024 design trends.
Every year-end, PANTONE, the world’s leading color authority, announces its ‘Color of the Year’ for the upcoming year.
Based on expert color knowledge and extensive data, Pantone forecasts trends that go on to have a real global impact. And in December 2023, Pantone announced that the 2024 color of the year is
‘Peach Fuzz.’
time.com
2024 Pantone Color of the Year: ‘Peach Fuzz’ (13-1023)
1. What kind of color is ‘Peach Fuzz’?
Combining the words for “peach” and “fuzz,” Peach Fuzz is a velvet-soft peach color. When announcing the 2024 Color of the Year, Pantone Vice President Leatrice Eiseman described it as a “thoughtful, sophisticated, and modern peach tone.”
She said it carries a subtle lightness while still making a strong impression, especially bringing beauty to the digital world. Poetic, romantic, and vintage in mood yet clean in feel, Peach Fuzz is a color that reflects the past while being reborn in a modern way.
pantone.com
2. Why was it chosen as the Color of the Year?
Peach Fuzz is a color that “enriches the body and mind and nourishes the human spirit.”
Born from humanity’s ongoing pursuit of well-being, this color seeks to connect our sense of self with our inner world. The warmth and comfort conveyed by its soft, fuzzy feel reflect these core values.
As sharing and community have become more important than ever, Peach Fuzz is the perfect color for our overly digitalized lives today.
10news.com
How can Pantone’s Color of the Year be used?
1. Package design
Peach Fuzz is the kind of color that grows on you the more you see it.
Because it conveys comfort and warmth, it naturally draws consumers in when used in package design. That makes it well suited for packaging a wide range of everyday products, from beverages and food to cosmetics and accessories. In particular, if you emphasize the sweet feel that peach tones bring, you can create a highly sensorial and sophisticated package.
thedieline.com
2. Interior design
Peach Fuzz is soft and cozy. When used in the interior design of homes, offices, or retail spaces, it can create a gentle yet warm atmosphere.
As society becomes increasingly individualized, people place more value on their own spaces. At the same time, those spaces need to offer genuine rest and comfort.
Wall coverings, curtains, sofas, bedding, rugs, and lighting in soft, warm Peach Fuzz tones will be among the most sought-after furnishings and decor items in 2024.
yankodesign.com
3. Hair & beauty
Peach tones are already widely used in cosmetics.
They add a subtle touch of vitality not only to overall skin tone, but also to eye makeup, lips, and cheeks. Makeup using Peach Fuzz adds a healthy glow to the face and makes the overall look appear younger. Peach tones, which bring a natural, dewy radiance, are also very attractive as a hair color.
instagram.com
2023 Color of the Year: ‘Viva Magenta’ (18-1750)
So what color was popular last year?
The 2023 Color of the Year was ‘Viva Magenta.’
Vibrating with living vitality, Viva Magenta is a color that symbolizes courage, optimism, and pure joy. Rooted in natural red dye, Viva Magenta represents passion for life, bright ideas, wit, boldness, and self-expression.
This nature-like powerhouse of a color was the energetic 2023 Color of the Year, designed to invigorate our spirit and strengthen our inner power.
housebeautiful.com
2022 Color of the Year: ‘Very Peri’ (17-3938)
The 2022 Color of the Year was the futuristic purple, ‘Very Peri.’
As digital worlds such as the metaverse rose to prominence, this mysterious yet captivating color was chosen to represent the fusion of the analog and digital worlds.
In 2022, the world was still not fully recovered from the pandemic, and new perspectives on the future were needed. To address that, Pantone practiced creativity by producing an entirely new color for the first time in its history instead of researching its existing color archive.
99designs.com
How can you use 2024’s Color of the Year, ‘Peach Fuzz,’ in package design?
How can you create packaging that reflects the trend with a stylish design while also using highly practical structures and materials? If you visit Packative, a packaging specialist, you can complete your package design while highlighting the details of Peach Fuzz through a simple, streamlined process!
Even if you don’t have much experience with packaging production, that’s okay. Request help from an expert now!
