Predicting the Future of Custom Packaging Boxes

In recent years, the share of consumers making purchases through direct visits to offline retail stores has been steadily declining. In the past, boxes simply wrapped products and helped them stand out on the shelf, but in online stores, they are now playing a bigger role in the overall customer journey—even if they are not immediately visible. Let’s look beyond the packaging role we know today and explore how box packaging will evolve in the future. We’ll examine how new technologies will shape the customer experience and transform product boxes and marketing.

The Rise of AR Technology

Have you ever watched Iron Man and dreamed about augmented reality (AR)? It may sound like something out of a movie, but the technology is already rapidly moving closer to that reality. With just one tap, you can connect customers to a company’s social media channels, and QR codes printed on boxes can even trigger special animations on the outside of the package. AR also helps show customers how to use a product, explain what’s inside, and improve the overall experience through surveys and events that encourage participation.

In fact, AR used in packaging can hold people’s attention for more than 85 seconds, increase interaction by 20%, and improve click-through rates by more than 33%. It can be described as an ideal model for driving customer engagement and turning shoppers into loyal customers.

If you’re curious about custom boxes, see: The Importance of Shopping Mall Packaging Boxes (Including a Collection of Beautiful Boxes)

Source: Glico / Source: Pepsi X JLA / Source: jack daniels / Source: jack daniels

Eco-Friendly Packaging

Everyone has now come to recognize the need for eco-friendly packaging. Plastic is causing serious marine pollution, and research predicts that by around 2050 there will be more plastic waste than fish in the ocean.

The generation commonly referred to as millennials is putting significant pressure on companies to protect the environment. More than half of younger consumers have said they are willing to pay more for sustainability. In recent years, research into bioplastics as a replacement for conventional plastic has been active, and the many competing efforts help point toward a positive future for environmental protection. Customers will certainly reward these companies’ efforts.

Disposable plate made from leaves / Source: leaf republic / Plastic made from wood / Source: nachhälter / Corrugated board is 100% recyclable / Source: A.N Other, BP&O

If you’re considering eco-friendly packaging production, this is a must-read: 7 Strategies to Practice Sustainable Packaging Production

The Future of Custom Box Packaging

With custom box production options, you can create packaging sized exactly for your product and avoid wasting excess packaging material beyond what is needed to keep the product safe.

If you’re working on package design, see: 5 Tips for Creating Package Design!

Take a step toward environmental protection and a new customer experience with Packative’s packaging materials.

Beautiful packaging designs like the one below are easier than you might think. Why not give it a try!

With off-the-shelf packaging… / …custom boxes really do make a much deeper impact! Source: BOSQ

If you use Packative’s custom box service…

1. You make a positive impact on the environment
2. You build brand identity, helping attract customers and turn them into loyal buyers
3. You use less packaging material, reducing packaging and shipping costs, which directly leads to savings
4. You can complete packaging design easily without specialized knowledge or tools

Improving customer experience and providing fast customer support are already helping businesses achieve their goals. To reach even more customers, create a box that fits your product exactly!

Source: january moon / Source: art first / Source: cause box