Q4 2024 Year-End Marketing and Seasonal Issue Calendar (※ Must-Read for Business Owners and Marketers)
Hello, this is Packative. Next week, we’ll already be entering the final quarter of 2024.☺️ To help you finish the year strong, we’ve put together a [📅 Q4 marketing and seasonal issue calendar] that business owners and marketers should definitely know about. Identify seasonal opportunities in advance and prepare the right product mix, packaging, and promotions for your brand...
안녕하세요, 패커티브입니다.
어느덧 다음 주면 2024의 마지막 4분기가 시작됩니다.☺️
얼마 남지 않은 올해의 유종의 미를 거두기 위해 사장님, 마케터라면 꼭 알고 있어야 할 [📅4분기 마케팅, 시즈널 이슈 캘린더] 를 준비해 보았어요.
시즈널 이슈를 미리 파악하고, 우리 브랜드에 맞는 상품 구성과 패키지, 혜택을 준비해 보세요!🍀
October : 🎃 Fall
October is the season of autumn. Why not prepare a promotion with the keywords “fall” and “rest”?
10/1 Armed Forces Day, World Vegetarian Day
10/3 National Foundation Day
10/9 Hangeul Day
10/10 Pregnancy Day, Mental Health Day
10/19 World Breast Cancer Day
10/25 Dokdo Day
10/31 Halloween
In particular, many companies run marketing campaigns using unique packaging to mark Hangeul Day.
Since many brand names are in English, Hangeul Day is a chance to celebrate by using Hangul or uniquely Korean symbols that represent the country.
November : 🛍️Black Friday
November wouldn’t be complete without Black Friday, the biggest festival for e-commerce.
11/5 Small Business Day
11/11 Farmers’ Day, Pepero Day
11/14 CSAT
11/29 Black Friday
What is Black Friday❓
It refers to the Friday after Thanksgiving in the United States, the day when the biggest discount season of the year begins.
Did you know that Korea has also been running the “Korea Sale Festa” event, inspired by Black Friday, since 2015? This year, it is scheduled to run for 22 days from November 9 to November 30, 2024.
Participation grew from 341 companies in 2016 to 2,359 companies last year, and this year more than 2,700 companies are expected to join, making it the largest event ever. Applications are available from August 6 to November 8, 2024, so for small business owners who are not on a platform or need to expand into new sales channels, this could be a new opportunity.
Source: Korea Sale Festa
For students taking the CSAT, this is an issue they can’t ignore. Since they’ve spent the entire year preparing for this one day, companies plan and run all kinds of desserts for CSAT day, as well as various events that offer benefits when students later bring their CSAT admission ticket after passing.
Source: CU
December : 🎁Year-End
December is a time filled with excitement and anticipation for the year-end and the new year.
It’s also a season when people buy more gifts for family, friends, and loved ones, and when purchases of diaries, planners, and books rise sharply as they prepare to welcome the new year, right?
Source: Starbucks
However, as tablet usage increases and custom diary decorating based on personal taste becomes more popular than ready-made diaries, demand for diaries provided by companies is reportedly declining. It may be time to find ways to attract more attention, such as selling various supplies for diary decorating or bundling additional goods together!
12/5 Trade Day
12/6 CSAT score release
12/21 Winter Solstice
12/25 Christmas
12/31 New Year’s Eve
Along with preparing promotions around keywords like “year-end settlement,” “year-end customer appreciation event,” and “year-end wishes,” 🎀gift-like packaging is a must. If you’ve mainly used ready-made packaging and are considering custom packaging production tailored to seasonal campaigns, feel free to contact Packative anytime.👩💻
Source: unsplash
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