Small-Batch Eco-Friendly Packaging Production: Softday’s Packaging Case Study Using Uncoated Paper
Hello, this is Packative. Today, we’re sharing a case study of the eco-friendly packaging we produced with Softday using uncoated paper. Softday (softday) | Brand Introduction Softday (softday) is an underwear brand that turns everyday anxieties into small acts of comfort and wisdom...

Hello, this is Packative.
Today, we’d like to share a case study of the eco-friendly packaging we produced with Softday (softday) using uncoated paper.
Softday (softday) | Brand Introduction
Softday (softday), an underwear brand that turns everyday anxieties into practical comfort through small bits of wisdom, is a brand created by a 12-year underwear specialist who places functionality and comfort above all else, going beyond simple underwear.
Because of awkward situations caused by leakage that happens without you even realizing it, people start avoiding workouts, travel, gatherings, and even moments where they would normally be able to laugh. Softday’s hygiene underwear, wewe panty, is said to help ease those worries and anxieties.
Softday (softday) | Eco-Friendly Packaging That Adds Peace of Mind to Everyday Life, Gift Box Production Details
Packative produced an eco-friendly packaging solution for Softday (softday)’s innerwear hygiene underwear. The G-type box structure offers both secure holding and an unboxing experience, and for products like innerwear that are small in volume and light in weight, we recommend using paper-based materials.
Packative x Softday eco-friendly packaging, gift box production
📦Shape | G-type box
📦Type | Paper box
📦Material | E-Board, Acopack Warm White 350g
📦Coating/Printing | Uncoated, outside spot color 1 + black 1 / inside spot color 1
Packative x Softday eco-friendly packaging, gift box production
Just as Softday’s products are defined by their soft, lightweight feel and comfort, as if you’re not wearing anything at all, that spirit was reflected throughout the packaging as well.
Along with the use of four pastel colors that evoke comfort, the packaging is an eco-friendly package that emphasizes a natural, earth-friendly feel by using uncoated eco-friendly paper that lets the paper’s original texture show through.
Uncoated paper (=non-coated paper) is paper that has not undergone waterproof coating or chemical treatment.
✅Natural texture: Without coating, it has a natural surface and is generally characterized by a soft, non-smooth feel.
✅Eco-friendly: Uncoated paper does not use coating processes or chemical substances and is easy to recycle, making it less harmful to the environment.
Packative x Softday eco-friendly packaging, gift box production
Also, among the four colors, the gray package was produced using the paper’s natural texture and color, except for the black 1-color text print. Can you feel the texture of the paper itself in the photo?🧶 Because we used the uncoated paper grade ‘E-Board,’ we were able to bring out a natural, eco-friendly impression using only the paper’s own texture and color.
The other three colors were also turned into eco-friendly packaging by using the uncoated paper grade 'Acopack Warm White' with spot color for the background and black 1-color printing for the text. Acopack Warm White is an FSC®-certified neutral paper, distinguished by its natural, premium white tone.
The finished packaging can serve multiple roles: as product packaging delivered to customers, as a gift box that becomes a pleasant present for someone else, and as a display package in pop-up stores where brands meet their customers multiple functions can play.
If you’re considering an eco-friendly package that reflects your brand’s values, take a look at more production examples on Packative’s website.🍀
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