Small-Batch Folding Box Production Review for Pepero Packaging Box <Lotte Pepero>

Hello, this is Packative.

Today, we’d like to share a packaging production review of Lotte Wellfood’s Pepero folding box packaging created with Packative.

The last day of the year! The retail industry preparing for Pepero Day on November 11

📰Have you heard of day marketing?

It is a type of marketing activity that promotes product sales by leveraging commemorative days. There are countless days such as White Day, Valentine’s Day, Black Day, and more, and consumers buy related products to express their feelings. As a result, the retail industry concentrates all its resources during these periods as a peak season.

As public sentiment toward Halloween changes, the retail industry — especially convenience stores, which are clearly enjoying a boom — is pouring more effort into Pepero Day through collaborations with characters.

GS25 is planning a special set centered on its own character “Mumu,” CU is launching an exclusive collaboration product with the globally popular character “Rilakkuma,” and 7-Eleven plans to offer more than 100 Pepero Day character products, including “Pokémon.” 🍭

Source: GS25

Lotte Pepero: Brand introduction

Lotte Pepero🎶, the Pepero loved by us all since 1983, from Lotte Wellfood.

Source: Lotte Wellfood

Pepero Day is said to have originated in the mid-1990s, when middle and high school girls in the Yeongnam region began exchanging Pepero with friends on November 11, saying they hoped to grow tall, stay slim, and become prettier like Pepero.

What year does the Pepero package you remember stop at? 😋 Since it has been with us since 1983, the evolution of its package design is fascinating.

Lotte Pepero: Folding box packaging production details for the event

Which Pepero flavor do you like most among the many varieties? 🤤

Original, Nude, Almond, Crunchy, White Cookie... so many Pepero varieties have grown up with us.

Among them, Packative produced a special folding box for an event campaign to promote the new name of Nude Pepero, “Choco Field.”

📦Format | Folding box
📦Type | Paper box
📦Material | AB350g
📦Coating/Printing | Full color printing

Packative x Lotte Wellfood Pepero folding box packaging production package

The event-style special custom package, created to promote the new name Choco Field Pepero from Nude Pepero, was made in an impressive size that could easily fit dozens of Pepero sticks. It was designed around the playful concept of “Dan Field,” inspired by the sweet sound of taking a bite out of Choco Field Pepero.