The Importance of Package Design and Production in Traditional Cultural Heritage Goods 'Mu:DS'
Hello, this is Packative.💜 The National Museum of Korea’s online shop, 'Mu:DS (MU:DS),' has recently been in the spotlight. When a miniature of the Pensive Bodhisattva statue was spotted in BTS member RM’s studio photos, it sparked a sellout frenzy, and its popularity grew even further after being featured on mainstream programs such as tvN’s variety show 'Jinny's Kitchen 2' and Channel Fifteen’s web variety show 'Youn's Kitchen: Na B Na B.'...
Hello, this is Packative.💜
The National Museum of Korea’s online shop, 'Mu:DS (MU:DS),' has recently been in the spotlight. When a miniature of the Pensive Bodhisattva statue was spotted in BTS member RM’s studio photos, it sparked a sellout frenzy, and its popularity grew even further after being featured on mainstream programs such as tvN’s variety show 'Jinny's Kitchen 2' and Channel Fifteen’s web variety show 'Youn's Kitchen: Na B Na B.'
Today, let’s take a look at the importance of package design and production behind traditional cultural heritage goods like 'Mu:DS.'👇
Mu:DS (MU:DS): Traditional Cultural Heritage Goods Loved by BTS
Mu:DS, a treasure that came to me, is a portmanteau of museum and goods, and refers to products planned, produced, and sold by the National Museum of Korea. By incorporating our unique traditional culture and history into products, it naturally encourages value-based consumption, and it also makes for a great gift for foreign friends. As a result, sales have reportedly increased by 456% over the past five years.
One of the elements that makes traditional goods shine even more is packaging. The goods sold at Mu:DS don’t simply highlight the product itself; they also express the cultural value contained in the packaging.
Packaging Cultural Heritage Goods: The Importance of Package Design and Production
🎐The best-selling item in Mu:DS, often called the 'RM goods,' is the miniature Pensive Bodhisattva statue. It features a luxurious color palette of five pastel shades enhanced with a subtle pearlescent finish. To prevent damage to the statue, it is secured inside with a sponge pad, and the outer sleeve matches the product color with the package color so customers can tell at a glance what the item is.
In addition, the four photo cards enclosed inside feature photos of the Pensive Bodhisattva artifact, with descriptions written in four languages—Korean, English, Japanese, and Chinese—showing the intent to do more than simply gift or collect the item, but to further deepen the meaning of the artifact itself.
🫖This celadon tea cup set was created using Goryeo celadon, one of the National Museum of Korea’s signature collections. Since Goryeo celadon is known for its blue-green hue, the overall packaging achieves a refined and subtle color harmony, while post-processing techniques such as embossing and foil stamping were used to complete an elegant package design without the use of ink.
When the label is pulled, the three different cup sets appear like a gift in a sleeve-box structure, and paper pads were used inside to increase stability in consideration of the fragility of ceramics.
Source: @Mu:DS
🍸The color-changing makgeolli cups featuring the three intoxicated scholars, which became a hot topic as soju cups on 'Jinny's Kitchen 2,' were selected through a Mu:DS contest. Inspired by the three intoxicated scholars appearing in 'A Banquet in Pyeongyang by Governor Hong Gyeong-do,' a painting by Jeong Hong-do, these color-changing makgeolli cups use a special pigment that changes color depending on the temperature of the liquid; when a cold drink is poured in, the scholars’ faces drawn on the surface turn red.
The packaging for the makgeolli cups is said to be made from eco-friendly sugarcane paper. Along with a packaging structure with a handle on the top, the tag tied to the box is shaped like a scholar and includes instructions for using the product, making it perfect for gifting.
Traditional Cultural Heritage Goods Packaging Design: Online Ordering with Packative's 3D Editor!
If you’re 고민해... please use Packative’s 3D Editor to create packaging for traditional cultural heritage goods. By setting your desired background color and uploading the image you want, you can check the dieline in a three-dimensional preview. You can also place an online order for the finished design starting from a minimum quantity of 50 units for paper boxes.🛒📦
From package design to online ordering with Packative’s 3D Editor!