The Text Hip Trend Loved by People in Their 20s and 30s and How to Apply It to Packaging
Hello, this is Packative. Text Hip became an even bigger trend after Han Kang won the Nobel Prize in Literature. Centered on people in their 20s and 30s who enjoy analog sensibilities and seek text-based content that has become more niche, the Text Hip craze is appearing across many fields. In particular, in the goods and accessories market, products featuring short, emotional phrases or ...
Hello, this is Packative.
Text Hip became an even bigger trend after Han Kang won the Nobel Prize in Literature. Centered on people in their 20s and 30s who enjoy analog sensibilities and seek text-based content that has become more niche, the Text Hip craze is appearing across many fields.
In particular, in the goods and accessories market, products that express a hip sensibility with short, emotional phrases or sentences are gaining popularity. We’ve rounded up Text Hip goods you just can’t scroll past.🔠
What Is Text Hip?
Source @pinterest
“Text Hip” is a coined term that combines text and hip, referring to a culture of consuming and enjoying emotionally driven, sentence-centered content. In particular, interest in literature has recently grown following Han Kang’s Nobel Prize in Literature win, and goods that use short but memorable phrases and emotional lines are gaining popularity.
Within this trend, literary goods, emotional phrase accessories, and lettering T-shirts are all receiving lots of love.
Text Hip Goods Collection.zip
✱ Oimyu (oimu) notebook cover
The Aesoon goods from Oimyu, which became a hot topic through its collaboration with the Netflix drama When Life Gives You Tangerines, feature a notebook cover with embroidered little wildflowers on woven fabric. On the back of the woven label that serves as a bookmark ribbon, there are delicate details woven in thin thread, including Aesoon’s poetry collection, the small wildflowers he loves, and the shellfish caught by Jeju haenyeo divers.
Source @오이뮤
✱ Jahwasang’s book perfume (literary perfume)
Fragrance is no longer just for humans... Jahwasang’s “literary perfume,” also called “book perfume,” is a perfume made from scents inspired by books. It’s a new kind of perfume that lets you read a passage, recall the feeling of literature, and spray it onto paper.
Source @자화상
✱ Choi Gosim illustration mouse pad
The goods from illustrator Choi Gosim, a favorite among Gen Z, make the text stand out. Even a witty line like “초l고심 ol름을 전서l7ㅔ에 알zㅕ..!” can brighten up your day. If you replace your office mouse pad with one from Choi Gosim, the long hours you spend at your desk somehow feel a little better.
Source @onemorebag
✱ CAPO’s Cool Raglan T-shirt
Lie down and conquer the world 🥔. CAPO, a go-to spot for pun-filled T-shirts, has a Cool Raglan T-shirt whose name is a pun in itself: “cool me,” “cool raglan T-shirt.”
Source @CAPO
How to Bring Text Hip Vibes to Your Brand Packaging (with Packative’s 3D Editor)
A short but powerful line can express a brand’s identity and mood all on its own. If you visit the Packative website, you can use the 3D editor to freely design Text Hip packaging that reflects current trends. If you like it, you can go straight from design to ordering!🛒
Create a Text Hip cookie box with Packative’s 3D Editor
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