Trial Kits: Maximizing Consumer Experience with Effective Packaging Production
Hello, this is Packative. Your brand’s products are really great, but...! If you’re wondering how to get more people to try them, take a look at trial kit marketing.👀 Trial kit marketing: an effective way to encourage consumer experience 🤓 Trysumer (T...
Hello, this is Packative.
Your brand’s products are really great, but...! If you’re wondering how to get more people to try them, take a look at trial kit marketing.👀
Trial Kit Marketing: An Effective Way to Encourage Consumer Experience
🤓 Trysumer is a compound word combining Try + Consumer, referring to consumers who directly experience products, share those experiences with people around them, and play an important role in recommending products to others. They go beyond simply consuming products and are 'a new type of consumer who takes an active role in the brand relationship'.
The strategy created in line with this type of consumer is trial kit marketing.
Source @Aromatica
👝 A trial kit is a compound word of Trial + Kit and is a powerful marketing strategy that gives consumers the opportunity to experience a new product firsthand. Through consumer experience, it can build trust and help guide purchase decisions before buying, while also encouraging people to share that experience on SNS channels, further maximizing marketing effects.
▶️ Building trust through consumer experience
After directly experiencing a product, consumers are more likely to make an actual purchase. A trial kit is a great opportunity to communicate product quality directly to consumers. This helps increase brand trust and build long-term customer loyalty.
▶️ Helping guide purchase decisions
By offering consumers the chance to try a new product, trial kits play an important role in helping them make purchase decisions. Especially for new launches or unique products, consumers can build trust in the product through firsthand experience.
▶️ Synergy with social media
Trial kits can encourage consumers to use the product and share their experience on social media. This can help maximize viral marketing effects.
▶️ The importance of trial kit packaging design
When using trial kits as a marketing strategy, packaging design is a key factor that determines the consumer’s first impression. Consider creating packaging that fits your brand’s target audience, such as sample pack formats, box-type trial kits, reusable packaging, or desktop-style packaging that is convenient for use in offices or at home.
Tamburins | Perfume Hand Sample Kit for Establishing Early Brand Awareness
Tamburins, a perfume brand that explores undefined beauty, used trial kit marketing in its early strategy to quickly build brand awareness. By offering consumers a chance to try products without financial burden, the brand was able to build trust in both the brand and its products through event-based limited-edition kits combined with games, as well as kit marketing that connected online and offline channels.
NONFICTION | Distinctive Packaging, Fragrance Sample Kit
Lifestyle beauty brand NONFICTION is already well known for its distinctive speckled packaging. When members sign up, the brand offers an eau de parfum trial kit that lets them sample three signature fragrances (0.8 ml x 3), encouraging consumer experience.
Source @NONFICTION
The Discovery Perfume Set is a product made up of six signature fragrances (3 ml x 6). While it is not a trial kit, it seems like a good option for those who are unsure about purchasing the full-size product and want to experience more scents.
Olive Young | Curation Kit for Olive Members
It’s important not only to value customers who are discovering our brand for the first time, but also to take care not to overlook loyal customers.🙏
CJ Olive Young, Korea’s leading H&B store, offers an “Olive Kit” to Olive Members on a first-come, first-served basis for purchases of KRW 50,000 or more. The Olive Kit is curated with samples from brands selected as this month’s Olive Young Pick, increasing consumer anticipation every month. Through this, consumers can experience products that suit them and develop a positive perception of the brand.
Mom & Daddy | Ko Doctor Food Welcome Kit to Increase Guardian Trust
Premium pet food brand Mom & Daddy offers members a free welcome kit containing samples of three grain-free Ko Doctor foods, allowing them to try before choosing. Because palatability is especially important for pet products, a strategy that lets customers try the food first before purchasing seems likely to help build even greater trust among pet guardians.
Packative | Paper Sample Kit Made with a Knock-Down (Envelope-Type) Package
At Packative, we also ran a “free paper sample kit giveaway” event for our customers.
If you’re new to packaging production or are looking to produce multiple packaging formats, we created a kit containing 15 paper types and 32 different grammages sold by Packative so you can experience the paper texture and feel in person and freely develop your ideas.
If you’re struggling with creating a trial kit (sample kit), which is a key element in shaping the first impression of your brand, contact Packative.🖍️