What Can Packaging Look Like Through the Lens of 'Healthy Pleasure' with Pikmin Bloom?
Hello, this is Packative. If you spend time on social media these days, have you seen this character, 'Pikmin Bloom'? 🌱 Why has a mobile game launched in 2021 suddenly made a comeback three years later? 🤳 The walking mobile game 'Pikmin Bloom' is experiencing a surprising resurgence, led by the MZ generation...
Hello, this is Packative.
If you spend time on social media these days, have you seen this character, 'Pikmin Bloom'?🌱
Why has a mobile game launched in 2021 suddenly made a comeback three years later?
🤳The comeback of the walking mobile game 'Pikmin Bloom'
The real-time augmented reality mobile game 'Pikmin Bloom' is making a strong comeback, especially among the MZ generation, and it is reminiscent of the past Pokémon GO craze. This so-called 'walking game' lets users walk around, plant flowers, or move to different locations to earn seedlings, which can then be planted to obtain Pikmin, and it is said to be enjoying huge popularity lately as it aligns with the 'healthy pleasure' trend!
🎈Healthy pleasure: being healthy and having fun at the same time!
The reasons behind Pikmin Bloom's resurgence can be summed up as 1. characters that are somehow just too cute, 2. QR code updates that make sharing with people nearby possible, creating spontaneous viral spread, 3. the perfect autumn weather for walking, and 4. the healthy pleasure trend.
With a game format that lets players earn seedlings by walking a certain number of steps, it has attracted even more attention and gained popularity as its features stand out alongside the healthy pleasure trend, which allows people to have fun while taking care of their health.
👯What is healthy pleasure?
A coined term combining health and pleasure, referring to the phenomenon of pursuing both well-being and enjoyment at the same time
Source: unsplash
🍀If you're going to diet anyway, do it happily!
🍀If you're going to eat anyway, eat healthily and deliciously!
The fact that products such as 'zero sugar,' 'low sugar,' and 'non-alcoholic' options have recently become commonplace around us is also because the healthy pleasure trend, which pursues health and enjoyment at the same time, has become established as part of everyday culture.
😁Healthy and fun packaging
What about packaging that stimulates consumers who want to enjoy products in a healthier and more pleasant way?
7-Eleven's '🍔transparent burger packaging that lets you see inside' reflects the purchasing mindset of consumers who want to check the contents with their own eyes and carefully consider even convenience store food before buying it.
Source: Asia Economy
Lotte Confectionery's '🍑Zero Fruit Jelly' contains no sugar or sugars and cuts calories by 25%, easing the guilt often associated with eating jelly while delivering both health and taste. In addition, the packaging uses Hanwha's eco-friendly special packaging material that blocks moisture, oxygen, and odors, which makes its meaning feel even more significant.**
Source: Lotte Confectionery
Shall we work with Packative to create packaging that delivers both health and fun?
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