What’s Different About Bakery and Cafe Packaging That Boosts Purchase Rates?

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From Halloween in October, Pepero Day in November, and Christmas and the college entrance exam in December!
If you run a bakery or cafe, you’re probably in the busiest season of the year.💪

What kinds of bakery and cafe packaging can increase purchase rates?

For bakeries and cafes, taste is important, but packaging methods or packaging details that help products stand out moreare also something you can’t ignore in this industry.

🍪 Try packaging that lets customers see the contents.

From a consumer’s perspective, you can’t know how something tastes unless you try it. If the contents are visible at a glance and there’s enough product information, it can make the purchase decision a little easier.

Source: Mangnetine

For small, lightweight pastries, plastic bags such as 'sealing bags,' 'cookie bags,' and 'OPP bags' are commonly used. These are packaging methods you often encounter when buying bakery items at franchise stores or on online malls.

Source: Unsplash

Also, at independent cafes or large artisan bakery cafes, paper bag packaging such as 'U-shaped bags,' 'M-shaped bags,' 'L-shaped bags,' and 'gusset bags' is widely used. Compared with pastries, breads are bulkier and larger, and they are also more sensitive to temperature and humidity, so paper bags are often used to deliver freshly baked bread directly to customers.

🪄 Infuse your brand identity into your packaging.

Show your brand’s logo, character, and signature menu items consistently, and infuse your brand identity into your packaging.

It will become a bakery or cafe people want to visit at least once.

Source: Noted

When you think of Blue Bottle, a cafe known for serving the best coffee, the first thing that comes to mind is its blue bottle shape.

Blue Bottle’s stores in Korea are impressive for their consistent branding: they make good use of each location’s regional character while maintaining calm wood interiors and a clean design with the Blue Bottle logo as the highlight. In addition, Blue Bottle’s 'coffee box' is a product that lets you enjoy 10 cups’ worth of coffee in an eco-friendly way without using disposable cups. The packaging also expresses the brand value of sustainability.

🎀 Create packaging for gift set sales.

If the experience is delicious and enjoyable, customers will naturally want to gift it to others.
Create packaging for gift set sales.

When creating packaging for gift sets, consider the following:

Analyze the types of products customers tend to buy together and build the most appealing product assortment.
Develop a pricing strategy that uses the 'left-digit effect.' 9,900 won feels much more attractive than 10,000 won!
Make sure to test the package in real conditions before selling it to confirm it has enough holding power and stability even when filled with products.

🌲 Use eco-friendly paper packaging and materials.

If you run a vegan bakery or cafe, or one that values health, try using eco-friendly paper packaging and materials.

It will appeal to consumers who value mindful spending.

For several years now, as part of the zero-waste movement, the 'Bring Your Own Container Challenge' has become popular.

Going beyond biodegradable straws and paper packaging, customers can bring the bowls or containers they use at home and receive food at a discounted price. This has become a social phenomenon, with many consumers voluntarily participating as a unique way to support environmental protection.

What’s Different About Bakery and Cafe Packaging That Boosts Purchase Rates?

🍪 Try packaging that lets customers see the contents.

🪄 Infuse your brand identity into your packaging.

🎀 Create packaging for gift set sales.

🌲 Use eco-friendly paper packaging and materials.

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