What’s the Difference Between Blank Boxes, Standard Boxes, and Custom Boxes?
With the rise of social networks, many small and medium-sized businesses are starting new ventures every year. Compared with the past, it has definitely become easier to build and promote a brand, even on a small scale, as long as you have fresh ideas and good-quality products. And for any brand that sells physical products, packaging becomes an issue at every stage ...
With the rise of social networks, many small and medium-sized businesses are starting new ventures every year. Compared with the past, it has definitely become easier to build and promote a brand, even on a small scale, as long as you have fresh ideas and good-quality products. And for any brand that sells physical products, packaging becomes an issue at every stage. The most common way to package a product is, of course, a box. Have you ever wondered about the differences between a blank box, a standard box, and a custom box? Let’s take a look, one by one.
Blank Boxes for Personal Use (Stock box)
First, there are blank boxes, which you can choose when your budget is extremely limited. These are unprinted on the surface and can be purchased from general online packaging supply sites or places like Bangsan Market. Unlike the other two types of boxes we’ll look at next, they do not allow any customization for your product or brand.
Blank boxes can be bought and used conveniently by anyone, not just sellers, depending on their needs. Because they are mass-produced, they have no design elements and very limited sizes and materials. So even if you know the exact measurements, you can’t really know how closely they’ll fit your actual product until after purchase.
Since they are generally bought in bulk, if the box is larger or smaller than the product, there is a high chance the product may be damaged during shipping. For that reason, blank boxes are often used more for shipping disposable items for personal use than for product packaging.
Packative Standard Boxes with Added Design (Standard box)
Unlike blank boxes, standard boxes come with added design elements. At Packative, standard boxes are offered at a price that is on average more than 20% lower than custom boxes. Standard boxes also come in a wider variety of sizes and types than blank boxes. In particular, the standard boxes available from Packative can be designed directly by the customer however they want. You can use the easy design program on the Packative website, which is beginner-friendly, or create your design in any other program you prefer.
Standard boxes have the advantage of being more affordable than custom boxes. They’re also a great option to try if you’re nervous because you have no packaging customization experience. Of course, compared with blank boxes, where you can’t even know what’s inside until you open them, standard boxes deliver much better branding effects. The process of buying a stylish standard box with your preferred design from Packative is surprisingly simple. They provide a wide range of sizes that make you think, “Isn’t this practically custom?” and each size comes with detailed explanations of what kind of box it’s best suited for, making selection easy.
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One of a Kind, Packative Custom Boxes (Custom box)
Small businesses need to put even more effort into their product packaging. Smart, stylish packaging is one of the best ways to leave a strong impression on customers at minimal cost. The range of elements you can choose when it comes to product boxes is wider than you might think: size, material, design, and printing, to name a few. And it’s important that all of these match the unique image of your product or brand exactly. Unlike blank boxes or standard boxes, which offer much more limited choices, custom boxes let you achieve exactly what your brand wants. So let’s look more closely at the advantages that only custom boxes can offer.
1. Ability to Use More Specialized Retail Know-How
Some people may already feel overwhelmed just hearing the words “custom” or “customized.” After all, you have to decide everything from scratch, and that means building up quite a bit of background knowledge. But things are different when you work with a professional box company. The design options available to someone who isn’t a design expert are inevitably limited. If you work with professionals, however, you can use the latest market trends to create packaging that is both convenient and attractive.
Printing, in particular, often requires more detailed expertise. Rather than wondering which printing method is best for designing the box surface or which type of box you should choose to achieve your goals, simply leave everything to the experts. At Packative, all of this is handled easily online. Design your perfect custom box and get an instant quote consultation.
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2. Efficient Space Use and Product Protection
If the box size doesn’t fit the product perfectly, surprisingly many problems can arise. For example, if a product is placed in a box that’s too large and leaves empty space inside, there is a risk of damage during transport. Not only that, inventory is always stored in limited space, and if the boxes are unnecessarily large, they take up too much room. And if the box is larger than the product, shipping costs increase accordingly. In particular, for products with a high risk of spoilage or damage, additional protective or packaging materials are often used to prevent that. But if you have a box in the exact size that fits the product, all of these issues can be solved at once.
To get a product to fit perfectly into a pre-set box size, you’d probably need a fair amount of luck. It’s much easier if you choose a custom box designed for your product size. Work with experts. Design the box to fit your product and eliminate all unnecessary waste.
3. Improve Brand Recognition with a Special Unboxing Experience
For consumers, the experience of “unboxing” a product is more important than you might think. If you can make that experience special, promotion of the product and brand will happen almost automatically through customers themselves. Design packaging that people want to photograph, share with others, and even reuse as a box. Your brand’s unique value will rise dramatically.
What matters here is differentiation. The smaller the brand, the more you should try distinctive and unusual approaches that set it apart from others. Reveal your brand identity through packaging. Communicate your brand’s message to consumers. Customers are very sensitive to this kind of effort. When they feel that a brand truly has them in mind, they are moved.
Of course, choosing which colors, designs, materials, and styles to use—and how to arrange them—to deliver that message can be quite complex. It would be great if everything could be solved from start to finish, but the limits of time and budget always keep us from being completely free. If you visit Packative’s website now, you can get expert advice on any packaging style you want. What message does your brand want to express? Tell Packative!