Why Product Planning and Package Design Should Happen at the Same Time
Many companies still think product packaging should be considered last in order to save time, money, and effort. But if you fail to pay attention to it from the product planning stage, you may end up missing opportunities right in front of you. Popular brands know that the more effort they put into packaging production...
Many companies still think product packaging should be considered last in order to save time, money, and effort. But if you fail to pay attention to it from the product planning stage, you may end up missing opportunities right in front of you.
Popular brands use packaging not only as a function to protect the product, but also as a branding and marketing tool, because they know that the more attention they give to packaging production, the more they can maximize customer satisfaction and happiness.
If you are working on package design, see: The Basic Guide to Product Box Design — Even Design Beginners Can Do It!
From a marketing perspective, it can be described as the 5Ps: Product, Promotion, Price, Place, and Package. The 5Ps add package to the marketing mix, a concept named from the first letters of each English word. Today, the industry approaches customers through retail packaging, which is a major help in building loyal customers.
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Product
Because the product itself is what fulfills customer needs, the relationship between the product and the consumer is inevitably very close.
Package design helps with productization. Try it right now!
Price
Price, as everyone knows, is what must be paid to purchase a product. Adjusting price plays a major role in increasing or decreasing customer demand, and depending on that price, the target audience changes as well, greatly affecting marketing strategy.
Promotion
Promotion is one of the most essential concepts in marketing. To make promotion successful, you need to find effective ways to stimulate consumers and drive positive market response. Passive marketing methods like those used in the past now make it difficult to attract new customers, so marketers must constantly study digital media and explore new strategies.
If you are working on package design, see: How to Communicate Brand Messages Through Package Design
Place
Where to place a product is the final stage of the marketing mix. Product placement can raise brand awareness, but it can also backfire. To distribute products properly, you need reliable and efficient partnerships, and you also need to thoroughly research places where you can earn customer trust.
Package
Finally, package is emerging as a new concept in the marketing mix. Through packaging, you can see how the plans you made earlier actually work, and because more and more customer touchpoints are happening online, the moment a customer encounters your brand offline may even be the first touchpoint. If you create packaging that stands out quickly and feels appealing on a shelf crowded with products, you can increase the chances of being chosen.
If you care about packaging, take a look at Packative’s free editor! Explore Packative’s free editor
If you are thinking about producing packaging, this is a must-read: 3 Reasons You Should Invest in Product Packaging and Boxes
The difference between plain off-the-shelf products and.... / ....custom package design
Customers do not simply consider one or two factors. To match the preferences of customers who weigh multiple factors before deciding, it is best to plan and execute marketing that takes all of those elements into account. If you have already considered all four of the traditional 4Ps and still have not seen a major impact on sales, start thinking about custom packaging this time.
With Packative, create custom boxes and watch how customers respond!