Why Small Brands Should Start Planning Holiday Packaging Now

If you’re wondering why seasonal marketing matters, how to make the most of it, and when you should start preparing for the best results, follow along with this article from the beginning.

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Why Seasonal Packaging Still Matters

1. Seasonal sales have a major impact on revenue growth

Christmas, the holiday season, and major local holidays have a significant influence on customer spending. Even when pandemic-era spending was expected to slow, people actually spent more on Christmas than at any other time before. Seasonal products also create a great opportunity to attract new customers. Even brands that are not widely known can draw attention with special product packaging and marketing tailored to the season. As a result, seasonal sales can go beyond a short-term boost and have a positive effect on sustained revenue growth.

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2. It boosts brand awareness

The core of seasonal marketing is increasing brand awareness among customers. For example, when you sell a standard product in seasonal packaging, you can capture attention while also conveying your brand identity. Even if a brand offers high-quality products and has a strong identity, it won’t matter unless there’s a good opportunity to communicate that to consumers. The season is a great chance to introduce your brand to customers in a fresh way.

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3. Brands that package early win customers

Seasonal marketing is generally planned 4 to 6 months in advance. You need to identify market trends, finalize the details, and secure enough space and packaging materials for storage and display. You also need to give customers enough time. If consumers already know the season has arrived, it’s too late. Be the first alert that announces the season to them. And win over consumers before competing brands targeting the same season do.

Packaging is especially important in seasonal marketing. When the season is just around the corner, you may no longer be able to produce packaging with the vendor you want. Through Packative, which makes custom packaging easy, prepare a variety of seasonal packages faster than anyone else.

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Plan Ahead and Survive the Competition

1. To handle incoming orders efficiently

Especially for small businesses, handling the surge of holiday orders is never easy. If you face a sudden flood of orders without preparation, mistakes are inevitable. But at a critical moment when you need to strengthen your brand image in customers’ minds, you should never damage that image by failing to process orders efficiently. Only by setting a detailed step-by-step plan based on timing and preparing in advance can you prevent this.

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2. You should start preparing at least 4 months in advance

For example, if you’re preparing for the Christmas season in December, you should start no later than August. This can include various preparations for seasonal sales, but one especially useful tip is that this period gives you a chance to “meet” customers in advance. According to statistics, it is about 67% easier to encourage a second purchase than a first one. So before winning customers over through seasonal marketing, build up your brand presence with advance promotions. Your seasonal marketing will be much more effective.

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How to Use Existing Customers for Seasonal Marketing

1. Longtime customers are your best customers

There’s one thing you should never forget while focusing on seasonal marketing. Many companies make the mistake of investing in new customer acquisition while neglecting existing customers. But you must remember that long-term, loyal customers are your most valuable customers. In fact, consistent purchases from long-term customers generate more revenue than a one-time purchase from a new customer. That’s why it’s important to keep existing customers well informed about news on seasonal products.

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2. Build a long, strong relationship with customers

So how do you gain long-term customers? You need to think of customers not just as customers, but from the perspective of a “relationship.” For example, imagine a friend who never contacts you in daily life and only asks for help when they need something. Compared with that, a friend who checks in more actively and regularly, even about small things, will naturally feel much closer. Just as you would check in on friends and family, keep sharing warm, regular updates with customers so they know you’re always thinking about them.

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3. Customers’ time is valuable: Call to action

CTA, or Call to Action, refers to the elements used in marketing to prompt a user response. For example, banners, buttons, and links on a website that encourage customers to click are all examples of call-to-action elements. The time it takes for a consumer’s curiosity to turn into a purchase is shorter than you might think. What matters most in this process is helping a potential buyer take “action” naturally right after they begin showing interest in the product. Existing customers are more likely to pay attention to your brand’s offers. Reach hesitant customers quickly.

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4. Prepare in advance and think ahead of your customers

Existing customers already have a certain level of expectation for your brand. It’s important to keep meeting that expectation. One of the best ways to deliver satisfaction that exceeds customer expectations is to stay ahead. Before the actual season begins, update your brand logo, website pages, and social media design to match the season. If you wait until the weather actually gets cold to prepare for Christmas, it will already be too late to respond to customer expectations. Late July to early August is the ideal time.

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How to Effectively Prepare for the Upcoming Season

Time keeps moving. If you still haven’t started preparing for the winter season even though it’s now midsummer, you need to act quickly. In business, time is money. Are you wondering how to handle the seasonal packaging that matters most for seasonal marketing? At Packative, anyone can easily create custom packaging tailored to each brand and season using a variety of tools and materials.

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