Why Unboxing Videos Matter for Business and How to Create an Unforgettable Unboxing Experience
Unboxing refers to photographing or filming the process of opening a product. According to a Google survey, one in five consumers has watched an unboxing video, and 62% of them search for unboxing videos before purchasing a specific product. Unboxing videos continue to draw strong views on YouTube...
Unboxing refers to photographing or filming the process of opening a product. According to a Google survey, one in five consumers has watched an unboxing video, and 62% of them search for unboxing videos before purchasing a specific product. Unboxing videos are among the types of content that continue to attract high view counts on YouTube. What’s important to note is that unboxing videos are not only useful for consumers, but also highly valuable for brands that sell products.
What Is Unboxing?
1. Why Are Unboxing Videos So Popular?
Why are unboxing videos so popular with so many people? When new products are launched, brands provide a wide range of information through marketing, but consumers want more honest and realistic information. Instead of the product image the brand wants to present, consumers place greater trust in unboxing videos that show the product in full realism, starting with the box that holds it.
2. Why a Well-Branded Packaging Experience Matters
Even if you are not specifically thinking about unboxing videos, a memorable package is still important. In fact, consumer expectations for packaging have already risen significantly. And brands need to meet that new level of expectation. Of course, the product itself must deliver satisfaction. But the moment a customer takes it out of the package speaks to them before they even get to use it. Giving the impression that it is a gift prepared only for that one consumer creates a special experience.
How Unboxing Videos Affect Business
1. They Increase Brand Awareness
Unboxing videos help increase brand awareness. Because unboxing videos uploaded online can be seen by consumers around the world, they become a marketing tool with very broad reach. In particular, producing and uploading unboxing videos through collaborations with popular influencers or creators can help spread brand awareness widely. Since unboxing videos are popular content in their own right, they are ideal as a brand marketing tool.
2. They Improve Relationships with Consumers
If customers of your brand consume your product and then upload an unboxing video of it, that means they have a high level of satisfaction and trust in the brand. This is a form of communication. When a customer receives a product that reflects the brand’s identity and values and creates content in response, the brand can respond to that content in return. Through this process, brands and consumers can become good friends.
3. They Encourage Repeat Purchases
Something many people overlook is that brands and consumers actually work together to build business. Followers who see a buyer’s unboxing content naturally become interested in the brand and product themselves, and may even be inspired to create content of their own. That’s how word of mouth works in this era! Just as consumers can become content creators, content viewers can become consumers as well.
How to Create a Memorable Unboxing Experience
Types of Boxes Suitable for Unboxing
One of the most common misconceptions about unboxing is that it belongs entirely to the consumer. Did you know there are types of boxes suitable for unboxing? Sellers can design packaging with the consumer’s unboxing experience specifically in mind. One box type that can maximize the unboxing effect is a mailer box. Because mailer boxes are made of sturdy corrugated board, they can safely support various types of products inside, and especially when opened from the bottom up so the contents are visible at a glance, they create a strong visual effect.
Packaging Design Tips for Unboxing
1. Personalize the Product Packaging
The key to unboxing is making the customer feel like the main character. That’s why one way to maximize the unboxing effect is to personalize the design. No matter how beautiful or stylish the package is, if it is handed to every customer in exactly the same way, it will be difficult to feel truly special. Create a deeper emotional impact by customizing it with the customer’s name or including a handwritten note.
2. Create an Attractive Package Design
Whether unboxing turns into content or not depends on how “appealing” the package design is. Attractive packaging stimulates the brain and creates a feeling of having received a reward. Here, receiving a reward means not only that consumers have obtained the item they needed through their purchase, but also that they feel as though they have been given something extra as a gift. Focus on creating a package people want to show off. Understanding the psychological response it triggers in customers is key.
Unboxing tips with packaging examples
3. Make the Brand Identity Visible on the Front of the Package
Simply being pretty is not enough to achieve the desired effect. For a brand to gain marketing value through unboxing videos, its identity must be visible on the package. Use the brand logo, slogan, signature colors, imagery, and fonts effectively so that the brand stays in the minds of those watching the video or viewing the photos. The more consistency there is across packaging design, product design, SNS, and website design, the greater the effect.
Need Help Creating Packaging for Unboxing?
Do you want to design packaging worthy of starring in a great unboxing video, but need help? Packative has everything you need to create custom brand packaging and boxes with stylish, unboxing-optimized design. Start producing packaging quickly and easily with Packative, your packaging expert, right now!
