Why Your Brand Should Use Logo Packaging and Boxes

Cartons, Boxes, Parcels, and Packaging

Whether it’s a folding carton, a retail carton, or a corrugated box, packaging plays an important promotional role in selling products. But when designing a box, there are more important factors to consider than simply stamping a logo on it.

Thrive Oil / Package by Maria Works /

Through this post, we’ll look at three things together:

1. How to design packaging using a brand logo
2. Packaging design tips
3. Examples of well-branded packaging

Visual vs. Functional Elements of Packaging: The Logo That Supports It All

Whether you sell products through an online store or an offline store, packaging needs to fulfill two basic functional requirements.

First, packaging must protect the product. Second, it must enhance the value that consumers perceive when they see the product.

Therefore, the functional elements of packaging are the physical components that make up the package (materials, color, etc.), while the visual elements are what represent and communicate the product.

The appearance of the box, in other words its design, should reflect the value of the contents inside. That means the box you create should become a symbol of the company, the brand, and the product itself. So simply adding a logo doesn’t complete the design, right? Let’s take a look at how to bring logos and design into harmony.

Learn about box types

1. How to Design Boxes Using a Brand Logo

If you’re running a small business that has just started building a brand, you’ve probably already spent a lot of time and money on branding—designing a logo and developing fonts, color palettes, and visual elements.

All of these elements should reflect the brand’s message, ideals, and products.

No matter how well a product is planned, if the packaging that holds it cannot represent what’s inside, it loses its meaning. That’s why a package should communicate the brand’s various identity elements.

If you don’t have a brand logo yet, check out logo-making tools

If you want to create effective logo packaging, a tool like Packative Online Editor is ideal.

Easy box-making solution: Packative Online Editor

You can choose the box size and type yourself, and freely add box colors, fonts, and design elements. Of course, the ability to add your brand logo goes without saying!

Creating logo packaging for your brand is simple.

1. Choose the box type you need
2. Upload your brand logo and other graphic elements
3. Drag and place the design files where you want them on the box
4. Order 50+ units

One of Packative’s advantages is that if your brand is still in its early stages, you can order from just 50 units, so you don’t have to take on thousands of items in inventory.

Go check out Packative’s box types now

2. Packaging Design Tips: Two of the Most Important Elements in Box Design

1. Color:

The colors you choose determine the brand’s impression and the direction in which the product is perceived by consumers.

But color combinations are more important than anything else. So rather than designing by adding other colors to a white box, try starting with the key color placed beneath the box design.

For example, thinking about which accent color to place on a black canvas is not a bad choice either!

Black has always been associated with luxury, elegance, and a strong impression. So if you want to create a lasting image, a black box can also be a great choice.

If you want to learn more about color

2. Using White Space:

Sometimes, when designing a box, you may feel there isn’t enough white space for the look you want.

But sometimes, empty space with nothing added to it creates the product’s impression. That’s because it creates emphasis and impact. For example, if you place a slogan in bold type in an empty area, consumers who see the product will pay attention to its message.

Maison Du Chocolat macaron packaging / Taegukdang’s revamped monaka packaging

Also, if a product speaks to authenticity and sustainability, a minimalist design can make it appear clean and straightforward.

If your brand wants a more vivid and striking impression, try using lines. Divide the surface and add patterns where attention should be focused to draw the eye.

If you want to learn more about packaging design basics

3. Examples of Well-Branded Logo Packaging and Box Design

Calgee

Vegan omega-3 oil package Designed by. Alexandra Necula

This is the vegan omega-3 brand Calgee. By placing the logo near the top center of the G-shaped box to improve readability and adding abstract graphics representing seaweed and the ocean—the ingredients associated with omega-3—they strengthened the brand identity.

Find more packaging inspiration on Packative Instagram

Grace & Stella

Designed by. Kristian Hay, Arvin Paelmo, Zia Somjee

This is logo packaging for Grace & Stella, a 100% vegan cosmetics brand. By placing the brand logo at the top of the package, the product-specific message in the center, and the item name at the bottom, the hierarchy was aligned. Brand and product colors were applied in a gradient to create packaging that is simple yet highly effective.

Find more design inspiration on Packative Pinterest

In Closing

Packaging is the only marketing tool that reaches 100% of your customers. It also serves as the only touchpoint where e-commerce customers physically interact with the brand.

Including your brand slogan and message on the package reminds customers once again why they chose your product. In that way, it prompts them to reconsider their satisfaction with the product.

Designing packaging with a logo is an important way to stand out more than your competitors and become a more memorable brand. It also adds the image of a company that puts effort into its products and operates professionally.

To start designing logo packaging, go to Packative now.

Designing packaging and trying out the editor are 100% free, so make the most of colors, fonts, templates, and images until you get the box you want.