Case Studies

10 Eye-Catching Macaron Boxes That Delight the Senses

Hello, this is Packative! How are you relieving stress these days as COVID wears us down? I’ve been cheering myself up by buying sweet macarons…! 😂 Macarons are colorful and beautiful on their own, but with a great box, they become even more irresistible! For today, when we could all use a little more sweetness, let’s take a look at some lovely macaron box designs...


Written byPackative
Read Time5 min read
Posted onNovember 03, 2020
10 Eye-Catching Macaron Boxes That Delight the Senses

Hello, this is Packative! How are you relieving stress these days as COVID wears us down? I’ve been cheering myself up by buying sweet macarons…! 😂 Macarons are colorful and beautiful on their own, but with a great box, they become even more irresistible!

For today, when we could all use a little more sweetness, let’s take a look at some lovely macaron box designs 💕

1. The Elegance of Macarons: Laduree x Pharrell Williams x Colette

Laduree, known as home to some of the tastiest macarons in the world!

Source: Laduree

Already famous for its beautiful packaging, the brand teamed up with 🎵Pharrell Williams🎶 to launch a hip new package. Don’t the vibrant colors and cute macaron illustrations make the packaging really stand out? Why not try creating your own macaron box design here?

If you’re considering packaging production, this is a must-read! The Basic Guide to Product Box Design – Even Design Beginners Can Do It!

2. A Macaron That Reveals My Heart? Paulette

Paulette Macarons, which started in Beverly Hills and has become popular across the United States!

Source: Paulette, the American macaron maker

The brand logo, shaped like a macaron, is die-cut into the small product box, making it especially eye-catching. And since you can even see the color of the macaron through the little window, it’s a smart design with ✌️two benefits in one✌️!

For a helpful packaging design tip: A to Z of Packaging Design Color Guide for Non-Designers

3. La Patisserie Cyril Lignac’s Minimalist Macaron Box

La Patisserie Cyril Lignac, a famous gourmet spot in Paris!

Source: La Patisserie by Cyril Lignac

They sell all kinds of desserts, not just macarons 🍰 The clean top-and-bottom separate box is accented with a monochrome watercolor image! For the macaron package, they especially added a circle resembling a macaron shape to strengthen the message 🧡 It’s very easy to follow this packaging design. Give it a try!

If you’re interested in minimalist packaging design, be sure to read: Why Minimalist Product Packaging Design Is Effective

4. Maison Adam’s Vintage Macaron Box

Maison Adam, which sells traditional Basque macarons rather than modern ones!

Source: a very merry every day to you blog

The vintage-style box, which seems to reflect the brand’s long history since its founding in 1660, is charming 👨‍🍳 The simple blue printing on the clean white product box looks understated and chic, doesn’t it? This is a macaron box that brings out its appeal through typography alone.

If you’re working on packaging design, take note: How Brand Storytelling on Packaging Influences Consumers’ Purchase Decisions

5. A Cool Two-Tier Macaron Box by Pierre Marcolini x Maison Kitsune!

Pierre Marcolini, Belgium’s ultra-luxury chocolate house!

Source: pierre marcolini

By collaborating with French contemporary fashion brand Maison Kitsune🦊, they created a unique and adorable box! The brand cleverly reworked Maison Kitsune’s iconic fox illustration into a playful design.

If you’re curious about custom boxes, see: Essential Checklist Before Handing Over Your Packaging Box Production

6. Maison du chocolat’s Bold Macaron Box

🖤Did you know that Maison du Chocolat, the Hermes of the chocolate world, also sells macarons?🖤

Isn’t the luxurious box, matching the sophistication of the flavor, striking? The large top-and-bottom separate box uses bold patterns and colors to create a packaging design that really stands out and pairs perfectly with macarons!

If you’re thinking about making a macaron box, this is a must-read! 9 Reasons Why Packaging Design Matters

7. Le Reve de Bebe’s Colorful Macaron Shell Box

Le Reve de Bebe, a macaron favorite featured on Soo Mi Sik Hoe!

Source: Le Reve de Bebe Instagram (@le_reve_de_bebe)

The white product box uses colorful shell icons to express the brand identity so well, doesn’t it? 😻 The colorful packaging seems to reflect the many different flavors of Le Reve de Bebe’s macarons, making it a cheerful and lively design 👍

If you’re designing a box, take a look: Unboxing – A Surprisingly New Marketing Trend in This Era!

8. Les Premices’ Pastel Fairytale Macaron Box

Another macaron favorite from Soo Mi Sik Hoe, Les Premices!

Source: Les Premices website

They made a top-and-bottom assembly box from food-grade paper, so the macarons can be packed directly without plastic or any other wrapping!🧚‍♀️ The pastel, whimsical illustrations evoke actual macaron shells, making it a great design!🧚‍♂️

See how easy custom box production can be with Packative!

9. Sweets from 자매상회’s Memphis-Pattern Macaron Box

A Blue Ribbon-certified shop famous for chunky macarons, 자매상회!

Source: 자매상회 Instagram (@cheeseduk)

The colorful Memphis pattern printed on the package creates a design that pairs beautifully with the rainbow-hued macarons inside✨ The colorful macarons and the many colors of the box blend together to create a bright, cheerful feeling🌸

10. A Simple Macaron Box That Makes Jeju Gomimi’s Macarons Shine

Gomimi, a macaron shop packed with Jeju vibes like dol hareubang and omeggi-tteok🌚

Source: Jeju Macaron Gomimi (@jeju_gomimi)

The brand name is printed on a calm brown product box, creating a package that pairs well with the colorful macarons! Even just the box color itself seems to bring out how delicious the macarons look 🤤

Custom box production is very simple. Give it a try!

What did you think of today’s post?

If you’re thinking, “I wish our macaron shop had a pretty box like that!” or “I want a new box and need help with the design!”, feel free to contact Packative anytime 📞

💝 Wishing you a sweet day today, too 💝