11 Essential Questions to Ask Before Making a Box

We take care of your packaging production! We turn your packaging ideas into finished products. But unexpected issues can arise during package design and production. If you learn the packaging production guidelines in advance and ask the right questions before placing an order, you can achieve much better results.

Essential Question 1 Before Making a Box:

How should the product be shipped?

The most important factor in successful packaging is ultimately durability. When designing packaging, you need to consider functionality and ease of transport. Even if you create a unique, eye-catching package, it cannot do its job if it fails to protect the product due to poor durability. When it comes to shipping products, durability comes first; aesthetics should come after.

Must-read if you're interested in packaging production! Shopping Mall Shipping Boxes: How Bad Packaging Design Can Hurt Your Business and 3 Ways to Avoid It

Key Question 2 Before Making a Box:

What budget should you set?

As with most marketing strategies, what you can and cannot do is often determined by your budget. If you focus only on making a box to protect the product, you can usually set a relatively low budget. But for packaging design and creativity, it is generally better to allocate a larger budget.

If you're considering packaging production, read this first: 3 Reasons You Should Invest in Product Packaging and Shipping Boxes

Even with a small budget, beautiful results are possible. Source: BOSQ subscription box

Essential Question 3 Before Making a Box:

What are you trying to appeal to?

This is an important part of packaging planning that should never be overlooked. From materials to color, every element of the package design should appeal to your target customer. First define your target audience and then research the factors that influence them. The results should be reflected in the final packaging design.

If you're creating package design, 참고: 5 Tips for Creating Package Design!

Consider color and design to match your customer base! Packaging for electric ink, a tattoo skincare brand, and Hidrabene, a pink favorite among women

Essential Question 4 Before Making a Box:

What are the exact dimensions of the product?

The main purpose of packaging is to protect the product. A package can be much larger than the product itself, but if it becomes too oversized, you will need a lot more cushioning material, and the chances of damaging the product or shipping box increase. Set the minimum dimensions first, then proceed with the packaging design and structure.

If you're curious about custom boxes, read this: 5 Common Mistakes When Making Packaging Boxes

The outer size matters, but be sure to check the inner dimensions in advance to make sure the product fits properly.

Important Question 5 Before Making a Box:

Is it a disposable box, or can it be reused?

Packaging boxes that will be used frequently generally need to be sturdier than disposable shipping boxes. Depending on whether the box is single-use or reusable, the materials and structure used for production may change.

If you're considering packaging production, read this first: 7 Strategies to Practice for Sustainable Packaging Production

Essential Question 6 Before Making a Box:

How heavy is the item going into the package?

In the same way as product size and whether it is single-use matter, the weight of the contents will affect the material used for the box. For example, if the product is heavy, you may need to switch to a sturdier material that can better support the weight.

Wine bottles are heavy and also at risk of breaking. Source: glassful

Essential Question 7 Before Making a Box:

If packaging is needed for multiple products, what do they have in common?

If the products share common features, you can use one box structure and distinguish the products by printing different packaging colors. Using a single structure instead of multiple structures helps reduce costs. If you want to apply one box type to multiple products, ordering a generous quantity from the start can also simplify the packing process.

Source: BramCreates

Essential Question 8 Before Making a Box:

What is the box for?

Whether the box will simply sit on a display shelf or be delivered to customers by mail changes what you need to consider. In general, boxes for mail and courier delivery need to be made more sturdily.

If you're 고민 about packaging production, be sure to read: Maximizing Efficiency in E-Commerce with Eco-Friendly Packaging Materials

Three product boxes placed inside a gift box. Source: electric ink

Key Question 9 Before Making a Box:

What kind of coating or texture do you want?

There are many options for custom printing in box production. However, not every option can be applied to every printed piece. Before ordering boxes, it is a good idea to think carefully about what kind of custom ink, coating, texture, and so on you want.

Glossy and glossy coating

Essential Question 10 Before Making a Box:

What kind of box shape do you want?

By now, you should have a fairly clear idea of what purpose the box will serve. If you want something more special than a standard square or rectangle, you can consider unique custom options such as a round shape.

Source: bemorebold

Essential Question 11 Before Making a Box:

Do you need foldable packaging?

If you plan to do the packing on-site, it is better to order boxes that are easy to transport and store. Flat-shipped, foldable boxes are a profitable option because shipping costs are significantly lower. However, keep in mind that some self-assembling boxes cannot support as much weight as pre-folded boxes. If you need to ship heavy products, you may need to change the basic enclosure.

Before requesting quotes from a print shop, prepare answers to these questions. If you have questions about special packaging structures or designs, it is best to look at examples in advance and present them to the printer.