2021 HR Trends: Welcome Kits That Boost Employees’ Sense of Belonging

Do you remember your first day at your first job? A new employee’s first day is exciting, but it is also filled with fear. In an unfamiliar place, you greet people you are seeing for the first time or wait for someone to help you. This awkward waiting can sometimes last quite a long time, and during that time, anxiety and fear keep growing.

What if there were a tool to help with that first day of adjustment? If someone explained where things are, how to set up a company email account, and gave you tasks to start with, it could replace that anxiety with excitement and anticipation for your new workplace.

In this way, onboarding is an opportunity to win over new team members and help them feel a sense of belonging. First impressions leave a lasting mark, so it is important to help employees settle in with a comfortable mindset so they can adapt quickly. This is why more and more companies are using welcome kits.

• The importance of welcome kits
• Why welcome kits are essential
• What should go in a welcome kit?
• Packative welcome kit customer review (Daewoo E&C new employee welcome kit)

The Importance of Welcome Kits

Companies use many methods to attract more capable talent. However, once a hire is made, few companies actively work to prevent employee turnover. A new employee who does not have a good experience during their first day and the process of joining the team may question how the organization is managed and, in some cases, decide the company is not the right fit and move on.

This trend is especially noticeable among millennials. When millennials feel a company is not a good fit, they are far more likely than previous generations to consider changing jobs. Also, because they are a generation that has spent a long time preparing for employment, highly capable talent among them is more likely to actively look at opportunities at other companies as well. As these millennials gain more experience and become important members of society, companies also need to change their culture to match them.

Reference if you are creating package design:  9 Important Reasons for Package Design

Why Welcome Kits Are Essential

Welcome kits can increase employees’ sense of belonging and improve work efficiency.

Strengthening Employee Belonging

A welcome kit full of information about the company is another marketing tool aimed at new hires. It can raise expectations by introducing the company’s benefits, culture, and strengths. In addition, wearing a T-shirt with the company logo or carrying a tumbler can deepen a sense of belonging and foster pride.

Improving Work Efficiency

Of course, new employees are important human resources, but when existing employees already have a heavy workload, you cannot stop their work to help a new hire adjust. In this situation, one solution for reducing the burden on existing staff and helping new employees adapt easily is a welcome kit. Help them join the work quickly by providing information such as where each material is located and the contact information for each department.

Source: Ogilvy & Mather

Easing Anxiety

During the first few months, new employees may find it hard to be sure whether they are a good fit for the company and the team. A thoughtful message in a welcome kit can help ease anxiety about a new job. If a newly joined team member feels welcomed and adapts quickly, reducing their anxiety, they are less likely to leave the team.

Reference if you are creating package design: 5 Tips for Creating Package Design!

What Should Go in a Welcome Kit?

To help employees feel like part of the organization, it is a good idea to include not only essential work items such as a laptop, planner, employee manual, and pen, but also everyday items like a tumbler, mug, stickers, and T-shirts.

Also, including an office map, building keys, Wi-Fi ID and password, and information about company benefits, events, and a welcome message can reduce unnecessary waste of time and manpower.

Getting employees up to speed quickly and keeping them from leaving for a long time will greatly benefit the company’s human and financial resources. Use the tips we shared to create the perfect welcome kit.

Packative Welcome Kit Customer Review:

Was there anything inconvenient or difficult to understand when you visited Packative’s website?

• No! Everything was very clear, although it was a little disappointing that the box sizes were standardized.
• I really liked that 3D visualization was available. With other companies, you have to communicate back and forth and send mockups, but because it was visualized in 3D, it was easy to make something quickly without samples.

Please briefly share your thoughts after using Packative’s custom production service.

• It was great that they helped us find a direction so that unrealistic ideas could actually be realized. The consultant who worked with us guided us very well, gave us hope, and explained the parts we were not familiar with.
• Usually, other vendors would just say, “No, that can’t be done!” But Packative explained even the smallest details clearly, so it was very easy to understand the production process and tricky parts like materials. Because of that, I think we were able to produce a result that satisfied both sides.
• The best part was that it felt like creating it together as colleagues, not as a customer and a producer!

If you need a beautiful welcome kit design, make it with Packative!