5 Easy Ways to Refresh Your Packaging Design

If you haven’t updated your packaging design for years after launching your product, or if your product packaging box feels too plain, pay attention. Here are some of the easiest ways to help increase sales and what you need to stay competitive in a rapidly changing market.

Don’t forget logo printing
Maintain a consistent and clear brand identity
Reflect trends quickly
Choose the right colors
Consider the material

Source: Top image before the redesign / bottom image after the redesign. Provamel’s packaging refresh case. An effective transformation through simple illustrations and minimalist design.

Don’t Forget Logo Printing

Make sure your logo stands out clearly on the packaging box. A logo is essential for making your brand memorable to customers. If the logo is too small or too similar to the color of the paper used, it can be hard to recognize. One of the best ways to help customers associate the product with your brand is through logo printing.

If you think your logo is too outdated or doesn’t resonate with your target customers, it may also be a good idea to boldly change it.

Must-read if you’re considering packaging production: Must-read if you’re considering packaging production

Source: icscreative.com

Maintain a Consistent and Clear Brand Identity (BI)

Having a clearly defined BI/brand identity may seem difficult, but in the long run, it’s a worthwhile investment for your business. If you have brand guidelines designed around your target customers’ preferences and your brand direction, you can shorten the time needed to design new products while consistently exposing customers to your brand through advertising, product packaging, and social media. This helps your brand stay top of mind for longer.

Do your customers prefer cute and playful products? Are the products your brand makes office supplies? Depending on your product line and customer profile, your brand can take on different design characteristics. For a cute look, you might use rounded fonts, while a handwritten-style logo or text can help emphasize an antique, refined feel.

Reflect Trends Quickly

Just because a product is a bestseller doesn’t mean there’s no reason to change the packaging design. Customers may turn away from a design that feels behind the times, and it may also make it harder to attract new customers. This is especially noticeable in the beauty market, particularly for cosmetics brands, where even long-loved steady sellers often go through repeated design renewals to avoid looking dated. In particular, cosmetics and apparel are known to require faster trend adoption than other product categories.

Reference if you’re working on packaging design: Packaging Marketing Trends in 2020 Every Marketer Should Know

Choose the Right Colors

Do you think your packaging box needs a color change? Color plays a very important role in packaging design and branding, so it needs to be chosen carefully. Also, once a brand becomes well established, people can recognize it just by its colors. When you think of green, which brand comes to mind? Many Koreans think of Naver’s logo when they see green.

Did you know that color preferences vary depending on factors such as gender and age group? Using the colors your potential buyers prefer can effectively increase conversion rates. If you’d like to know more about the characteristics of each color and color preferences by gender and age, please read the article below as well.

Must-read if you’re considering packaging production: Facts About Color You Should Know Before Making a Product Packaging Box

Consider the Material

If you use an unnecessarily large amount of packaging material, some customers may feel reluctant to buy your product. In today’s climate, where environmental concerns are increasingly important, consumers are starting to prefer more sustainable consumption. Except in unavoidable cases such as fresh foods, it’s best to consider eco-friendly alternatives when packaging your products. Cosmetics brand Lush, for example, offers an option to wrap products in reusable handkerchiefs if customers want, and is widely loved for using eco-friendly packaging materials made from corn.

Reference if you’re working on packaging design: 7 Strategies to Practice for Sustainable Packaging Production

A 100% recyclable package made from disposable takeaway cups (Source: Lush)