A Guide to Beauty Brand Planning and Package Design

Thanks to a wide range of media such as YouTube, beauty shows, review websites, and Instagram, along with vibrant and imaginative beauty creators, the excitement around makeup shows no sign of fading. As a result, many new beauty brands are emerging to meet diverse needs. Customers who buy cosmetics are not only highly loyal to products and brands, but also eager and open to trying a wide variety of products.

In particular, because the Korean market is extremely sensitive to trends, consumers with a deep interest in beauty are constantly searching the shelves of Olive Young, Sephora, and Chicor for new products. If you’re preparing to launch a product, or dreaming of getting into drugstores, take a moment to read this post all the way through before introducing your product.

If you’re working on package design, see also: Package Design Trends 2020 to Inspire Your Beauty Business

What You Must Check for Effective Product Design

• Choose brand-exclusive design elements (fonts, colors)
• Focus on your target customer
• Decide what to emphasize most in the design
• Choose the right box type for your product

Brand-Exclusive Design Elements (Choosing Fonts and Colors)

Don’t let your product get confused with products from other brands! Packaging built around distinctive fonts and colors helps tie your products together under your brand. If your product line shares a consistent color family, customers can more clearly recognize that those products come from the same brand.

That’s why establishing a brand identity (BI) that keeps colors and fonts consistent can significantly reduce the 고민 around brand identity.

If you’re considering package production, this is a must-read: 9 Important Reasons Why Package Design Matters

Focus on Your Target Customer

Who is your target audience? Are they teenage girls who love idols, or office women looking for luxurious, mature products? Or are you planning to enter the men’s beauty corner, or targeting parents shopping for baby products?

Start by focusing on your product and your target audience, and think about what will capture consumers’ attention. For example, the colors you use when designing men’s beauty products will clearly differ from those for products targeting women. Men shopping for products at drugstores like Olive Young will not want packaging that feels too cute or uses colors that look overly soft and delicate.

If you’re working on packaging design, see also: The Basic Guide to Product Box Design — Even Design Beginners Can Do It!

Source: Lip tint by Etude House targeting teenagers / Source: Cutrin targeting female consumers with blonde hair

Choose the Design Points to Emphasize

Where will your product be displayed? In a large store like a drugstore or supermarket? Or are you planning to open a pop-up store to raise brand awareness?

When product design needs to deliver a message in a short amount of time, you need to choose the message you want to communicate most. If your goal is to raise brand awareness, placing the logo prominently on the front of the product is a good choice. If your product is ethical or a functional cosmetic, and it has a unique benefit of its own, it’s best to incorporate that into the design.

Source: perroquet timide, which catches the eye with its dazzling design

If you’re considering package production, this is a must-read: 5 Tips for Creating Package Design!

Choose the Right Box Type for Your Product

The next important step is selecting the packaging material or printing option. There are many ways to make packaging stand out. As printing and production complexity increase, costs go up, but if the features serve a special purpose or match customer needs, they can be well worth the price.

For premium products, you can apply gold or silver foil for a more luxurious image, use coatings to highlight specific areas, or add embossing effects. You can also print on recycled paper with special inks for a more eco-friendly option.

There will be many things to consider before bringing a beauty product to market. If you focus on the elements mentioned above and create packaging that stands out more clearly, consumers will surely choose your product.

Design a box that fits your beauty product directly in Packative today!