Color Facts You Should Know Before Creating a Packaging Box
The psychology of meaning also applies to color. Have you ever wondered why so many brands use blue in their logos? Blue packaging design * Blue is a color that brings to mind trust, efficiency, calmness, and logic. You can find blue in the logos of global companies such as Twitter, Facebook, and Samsung.
The Meaning of Color
Psychology also applies to color. Have you ever wondered why so many brands use blue in their logos?
Blue Packaging Design
- Blue is a color that brings to mind trust, efficiency, calmness, and logic. You can find blue in the logos of global companies such as Twitter, Facebook, and Samsung.
If you're creating package design, see also: The Importance of Shopping Mall Packaging Boxes (Including a Collection of Beautiful Boxes)
© thedieline.com / Source: EnglishTeaShop / Source: Switch
Green Packaging Design
- Green symbolizes peace, balance, harmony, and recovery, and is associated with a sustainable future. Starbucks, Xbox, Subway, and Heineken all use green.
If you're creating package design, see also: 5 Tips for Creating Packaging Design!
Source: Petit Vour
Red Packaging Design
- Red symbolizes passion, interest, excitement, warmth, and strength. In the entertainment industry, brands like Netflix, Coca-Cola, McDonald's, and LEGO use red to spark user interest and excitement.
If you're creating package design, see also: 9 Important Reasons for Packaging Design
© nomakenolife.com / Source: andi
Black Packaging Design
- Black creates a calm, heavy atmosphere and conveys elegance. It can create a luxurious feel and is generally used with white and gray.
A must-read if you're considering package production: Packaging Marketing Trends for 2020 That Every Marketer Should Know
© blink.watch / Source: electric ink / Source: Oatly / Source: Springs Smokery
Purple, Yellow, and Other Colors in Packaging Design
- Colors such as purple and yellow are not often used on their own. While other colors usually take the lead, they may also be used as supporting colors to express playfulness, uniqueness, or mystery.
An article that can help with package design: 5 of the Easiest Ways to Refresh Your Packaging Design
© Fabula Branding / Source: MOCO / Source: glassfull / Source: Bran-ola
Colors That Change Depending on a Brand's Target Customers
When designing packaging materials, you also need to consider your potential customers. If a brand is targeting children, it can be designed in bright, fresh colors such as yellow and green so it stands out to young customers. Black is relatively effective for appealing to younger customers. As mentioned earlier, many brands also designate blue as their brand color. This is because blue is a color preferred by customers regardless of age.
In terms of gender differences, men are generally known to prefer blue, green, and black, while red, green, and purple can give a more female-friendly image.
Try applying the packaging design color that's right for you directly in Packative! Create a Design
Choosing Colors According to Trends
© Amanda Mohlin Stuart
Do you remember the fashion trends of the 1980s and 1990s? Bold, colorful combinations led the trend. Then in the 2000s, more minimal colors began to gain attention. Unless there is a special purpose, packages made with a concise approach using only a minimal color palette such as brown, black, and white are perceived as more sophisticated than those using many colors.
Year by year, more companies are focusing on the meaning of color to promote their brands, and are carefully choosing logo designs and brand signature colors.
When the right color is established as a brand color in this way, it can convey a positive image to customers through the meaning associated with that color. And if branding is carried out strongly, customers will come to think of your brand when they see that color.