If Your Company Still Doesn’t Have a Welcome Kit: How to Create a Special Welcome Kit

You only get one chance to make a first impression. And a welcome kit is one of the best ways to give new employees a positive impression of your company. In recent years, welcome kits offered to new hires joining a company, or to customers who have just signed up for a service, have become a popular way to show appreciation. Welcome kits have now become a must-have, so if you still don’t have one prepared, use the ideas below as a guide!

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The Importance of Welcome Kits

1. They help new employees feel valued

Do you remember your first day at work? Take a moment to think about how new employees feel when they start at your company. Anyone who is just beginning to adjust to an unfamiliar environment can easily feel weighed down by the pressure to perform well.

Giving those new employees a welcome kit is like sending the message, “You are an important and valuable part of our company.” It helps them feel a sense of belonging and pride in becoming part of the team, while also giving them excitement and energy for the journey ahead.

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2. They help people settle into work more easily

A welcome kit is not just about gifts that celebrate joining the company; it can also include items that help with the actual start of work. For example, providing an office map, login information, or a list of FAQs can significantly shorten the time it takes for a new employee to get fully up and running. It also shows thoughtful consideration for employees who may not yet feel comfortable asking their manager or coworkers lots of questions.

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3. They turn employees into brand advocates

If you can directly gift new employees products that your brand makes and sells, that would be especially great! It shows pride in the products your company creates and gives employees a chance to become customers and fans of the brand themselves. If your company doesn’t make products, another good option is to create and gift branded merchandise such as tumblers, mugs, pens, notebooks, or T-shirts with your logo. Help employees become familiar with your brand itself.

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What’s Included in a Packative Welcome Kit?

Here’s a welcome kit example that’s worth referencing. It’s a simple, practical case with all the essentials without going over the top, and it’s also helpful to look at how the packaging design reflects the company’s image. Packative, a packaging specialist, has a welcome kit made up of a welcome note, T-shirt, notebook, tumbler, oral care set, and multi-charger.

All of these are items that are useful in everyday life, especially in the office, allowing the brand to be part of the day naturally—whether charging a phone, brushing teeth after lunch, or drinking water during work. As the box type, they use a corrugated mailer box, which is sturdy, eco-friendly, and designed so that the contents are visible at a glance.

New Items for 2023 Welcome Kits

1. Gift sets for remote work

If you’re considering new items that fit the trends of 2023 in addition to a basic welcome kit, the first thing to think about is remote work, or working from home. Since the pandemic, many companies have made commuting more flexible and increased the share of home-based or remote work. For that reason, gifts such as webcams, LED lamps, mini humidifiers, laptop stands, and mug warmers that improve remote-work efficiency can also be very thoughtful choices.

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2. Desk plants

Whether at home or in the office, anyone who spends a lot of time sitting at a desk will appreciate a plant on their desk. A variety of green plants are known to offer benefits such as lifting mood, purifying the air, removing dust, and helping prevent dry eyes. Simply keeping one nearby while you work can help reduce stress. And with the rise of “planteurior” interior styling, you’ve probably noticed that many offices are turning their overall decor more and more green.

If you’re curious about eco-friendly packaging

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3. Brand items

We’re truly in the age of merchandise. These days, not only major brands but also individuals such as influencers and YouTubers are launching a wide range of merchandise products and gaining huge popularity. Beautifully and stylishly designed merchandise goes beyond practicality—it helps build a community of people who “own” it.

In that same way, employees should become fans of the company they work for. Gift “company merch” designed with the company logo, colors, and slogan so new team members can feel a sense of belonging. Cute items like eco-friendly water bottles, custom stickers, and lap blankets can win over employees who still feel awkward in a new environment.

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4. A guide to office terminology

An office is not only a workplace, but also a community and a social space. Create a glossary that explains office terminology—from work-related terms to simple buzzwords that have become part of the company culture. Or compile funny in-house jokes and anecdotes into a storybook-style booklet to share. This kind of thoughtful attention is what new employees will remember as a truly warm welcome.

5. Employees’ favorite snacks

Before a new employee’s first day, find out in advance what snacks, drinks, and coffee they like best, and prepare a surprise based on their preferences. Nothing makes a person feel more seen than having their tastes remembered. One of the best ways to make a welcome kit stand out is to prepare a “welcome kit for one person”!

If you work in the food business

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What’s the Right Welcome Kit for Our Company?

Deciding what items to include, what message to write, and what design to use is more complicated than it may seem. Use Packative’s custom packaging tool, developed by packaging experts, to welcome new employees with a welcome kit that reflects your brand image and identity well.

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