Let’s Explore the Types of Brand Logos and How to Use Them

Today, you can find familiar Samsung and LG logos anywhere in the world. Some people say that when they spot a logo they know well, they feel a stronger sense of familiarity with the place. Here, we’ll categorize different logo types and look at the special meanings behind them.

Logo Type 1: Lettermark and Monogram Logos

These logos are made up of the brand name, but they don’t need to include the full brand name. They are often shortened into abbreviations or initials, and when a brand name is long, this makes it easier for consumers to remember. To make them stick more easily, typographic fonts in a standard style are generally used.

If you’re working on package design, 참고! 5 Essential Rules of Packaging Design (Must Read When Making a Packaging Box!)

Logo Type 2: Typographic Logos

The difference from lettermarks is that these do not use abbreviations. When a brand has a simpler name, a typographic logo is a good choice, and because the name is already easy to remember, a distinctive font can help express the brand identity more clearly. Serif or other unique fonts are often used to create a sophisticated feel, while rigid fonts can give a more professional and formal impression. If you upload a typographic logo to the Packative Editor, your packaging design is almost complete. Give it a try right now!

If you’re working on package design, 참고: 5 Tips for Creating Packaging Design!

Source: yahya12

Logo Type 3: Symbol Logos

These are logos that use graphics or symbols instead of typography. Companies such as Twitter, Apple, and Airbnb are examples of brands that have successfully turned symbolic marks into recognizable logos. In most cases, a symbol that represents the business and its values is chosen and developed over time.

Logo Type 4: Mascot Logos

When you hear brands like Chagatjip Yangnyeom Chicken and KFC, what images come to mind? You probably remember the cute chicken character and the grandfather wearing glasses. Choosing a mascot and using an illustration or image to make it memorable for customers creates a lively impression and feels very approachable. Because a mascot acts as the brand’s ambassador, it’s a great way to convey a friendly image to customers.

A helpful read for packaging design: 9 Important Reasons Packaging Design Matters

Logo Type 5: Single-Letter Logos

This type of logo is often used to emphasize simplicity. It’s best to use this kind of brand mark once the brand has already built some level of recognition. If the brand is not well known, it can be very difficult to tell what brand the logo belongs to.

When only one letter is included, the design becomes extremely important. A bold, unique, and memorable design works best. Netflix, McDonald’s, and WordPress are well known for this kind of single-letter logo.

Try uploading a single-letter logo to the Packative Editor and create your packaging design!