Must-Know Statistics About Packaging
Do you have a product whose packaging you particularly remember? If so, why? Packaging is often thought of as an expense, but in fact it is also an opportunity for your product. It is the medium through which customers get their first impression of a product and interact with the brand. Today, let’s look at why packaging is so important for brand differentiation and branding...
Do you have a product whose packaging you particularly remember? If so, why?
Packaging is often thought of as an expense, but in fact it is also an opportunity for your product. It is the medium through which customers get their first impression of a product and interact with the brand. Today, let’s look at why packaging is so important for brand differentiation and branding.
72% of consumers say packaging design influences their purchasing decisions
According to global marketing research firm Ipsos, 72% of consumers said product packaging design affects their purchasing decisions. In addition, 67% said the packaging material influences which product they choose to buy. Packaging design has an even greater impact when buying gifts: 81% of consumers said packaging design determines their choice when purchasing gifts. They also said they feel more favorable toward products made from paper or cardboard materials (67%). This trend appears to be especially pronounced among younger consumers aged 18 to 34, who are more educated and higher income.
Must-read if you’re interested in packaging production: The Basic Guide to Product Box Design — Even Design Beginners Can Do It!
Source: Starface
61% of customers said they would repurchase a luxury product if the packaging feels premium
If your main products are in the luxury category, such as jewelry, cosmetics, or perfume, product quality and branding will have a major impact on sales. Because customers know luxury purchases cost more than buying other products, they look for something that justifies the price. Beautiful, premium packaging design gives customers the satisfaction of having made the right purchase and encourages repeat buying.
If you’re working on package design, see also: 5 Essential Rules of Packaging Design (A Must-Read for Box Production!)
35% of consumers watch unboxing videos
Dotcom Distribution found that 35% of potential consumers are interested in and watch unboxing videos. Every day, thousands upon thousands of unboxing videos are shared on YouTube, Instagram, and other platforms, and new products from popular brands or product videos shared by influencers rack up huge numbers of views. Your brand could be one of them.
If you’re working on package design, see also: Unboxing — An Unexpected New Marketing Trend of Our Time!
55% of people who watched unboxing videos said they decided to buy the product afterward
We are truly in the age of digital media. Thanks to the unboxing trend, we can now deliver the experience of opening and trying a product without physically sending the real product to the customer. Beautiful packaging and a special message can enhance the customer’s unboxing experience, and potential customers who see these videos will pay attention to your product once again.
Try designing the packaging box commonly used for unboxing in the US yourself here!
40% of consumers take photos of packaging that is unique or has a brand identity and share them on social media
Open Facebook or Instagram and check your feed. You’ll probably find friends and family sharing photos of items they’ve recently bought. Sharing product photos like this has now become as common as sharing a landscape shot or a selfie.
Source: bonobonbonchocolate
50% of consumers say they would recommend products that are gift-like or branded to people around them.
Good packaging is, in itself, a strong tool for promoting a brand. People take photos, share them, and recommend them to friends and family. This can become trustworthy word of mouth.
Helpful article for package design: 9 Important Reasons Packaging Design Matters
Source: LaGloriosa
67% of consumers feel more positively about packaging made of paper or cardboard
Recently, more consumers have been making purchases with a greater sense of environmental awareness and responsibility. As a result, consumers seem to prefer packaging made of paper or cardboard far more than other materials, including plastic.
49% of consumers are willing to pay a little more for the environment
Packaging made from paper and cardboard not only gives consumers a positive impression, but also makes them consider buying even if the price is slightly higher. Every day, more eco-conscious consumers are emerging. Offering environmentally friendly options is a good way to attract potential customers.
If you’re 고민 about packaging production, be sure to read this! 7 Strategies to Practice for Sustainable Packaging Production
Source: Seed Phytonutrients
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