tarrytown

This is a limited-edition ball cap gift packaging from Tarrytown, a local movement group that carries out campaigns centered around ball caps—just like a Christmas gift. The handle box features a round handle on the top, making it ideal for takeout or gift wrapping. Most notably, the box is designed so that its top cover unfolds in all directions when opened, creating a delightful "gift-receiving" experience.

Tarrytown conveyed the product concept of "gift" through a handle box design reminiscent of mid-20th-century Christmas cake boxes. Additionally, the packaging incorporates colorful, popcorn-like cornstarch fillers that not only add a playful touch but also consider environmental sustainability.