5 Essential Rules of Packaging Design (A Must-Read for Box Production!)
The importance of packaging design, which directly shapes brand identity, has already been proven by many studies. Good packaging not only builds customer trust, but can also increase a product’s perceived value. Here are five essential packaging design rules worth knowing when creating a new box or updating an existing design...
The importance of packaging design, which directly shapes brand identity, has already been proven by many studies. Good packaging not only builds customer trust, but can also increase a product’s perceived value.
Let’s take a look at five essential packaging design rules that are useful to know when creating a new packaging box or changing an existing design.
If you already know enough about package design, give it a try for free!
Rule 1: Reflect the Brand and Product in the Design
Packaging reflects the product and the brand. It can follow a color scheme, or convey the message the brand wants to communicate. For example, if a brand wants to deliver an eco-friendly message, it can express this through everything from the packaging material to small details like copy and illustrations. It is also a good idea to visually or verbally indicate which side is the top and which is the bottom. This can help prevent products from spilling or getting damaged during shipping.
Source: packagefreeshop
An article that can help with eco-friendly packaging production: 7 Strategies to Put into Practice for Sustainable Package Production
Rule 2: Give Packaging Design a Sense of Consistency
Even if you have many products, it is best to establish a consistent format, material, or color. When you maintain this kind of brand consistency, customers can easily recognize your products, and if they already like your brand or another product, they may seek it out and purchase it in advance.
Packaging design in different colors by product / Source: crem ula
An article that helps with packaging design: 5 Easiest Ways to Add Change to Package Design
Rule 3: Design Clearly and Accurately
What does “clear” mean? It means the design should be distinct enough to differentiate your brand from competitors’ products, while making the intended message stand out clearly. Such a message can create advertising effects and also increase brand value.
5 Essential Rules of Packaging Design (A Must-Read for Box Production!)
If you’re working on package design, must read: 9 Important Reasons Why Package Design Matters
Rule 4: Create Differentiation
Have you ever noticed a product that really stands out on the shelf at a supermarket or Olive Young? You can differentiate packaging through unique colors, format, material, and shape. If you succeed in differentiating your product packaging, it will greatly increase brand awareness. What color comes to mind when you think of Coca-Cola? What about McDonald’s? Set your colors strategically and use them as a tool to raise awareness of your brand and products.
If you’re considering packaging production, must read: A Quick Look at 2020 Retail and E-Commerce Trends
Rule 5: Be True to the Function
Is your packaging only pretty, but taking up too much space? Or are you using a material that cannot be recycled? It’s best to produce packaging so that it fulfills the exact function it is meant to perform. Packaging that is too large increases shipping costs and tends to take up a lot of space.
See how easy custom box production can be with Packative!