How Should You Design Packaging Using QR Codes?
There are countless ways to make packaging design more effective, and one of them is QR code packaging. When you have too many messages you want to share with customers about your brand and product, but only limited space to fit them in, QR code packaging can be a convenient solution once you get used to it...
Source: qr-code-generator
There are countless ways to make packaging design more effective, and one of them is QR code packaging. When you have too many messages you want to share with customers about your brand and product, but only limited space to fit them in, let’s take a look at QR code packaging, which becomes easy and convenient once you get familiar with it.
Packaging is more than just packaging
What Is a QR Code?
Source: uqr.me
A QR code is a type of two-dimensional barcode made up of a black-and-white pixel pattern. In other words, it is a square symbol that can be scanned with a smartphone or laser to retrieve detailed information. The name “QR” comes from “Quick Response,” meaning it allows fast access to the information hidden in the code. Because users can open a page immediately without typing in a website address one character at a time, QR codes are widely used in various businesses and services that aim to encourage customer engagement.
In the past, people had to install a separate app on their smartphones to read QR codes, but now most smartphones include QR recognition in the default camera app. That means you can simply open the camera and point it at the QR code to access the linked page quickly and easily.
Why Use QR Code Packaging?
QR codes are sometimes used at exhibitions to provide detailed descriptions of artworks, or to explain how to use a facility. But they are especially useful in marketing. What benefits can you get by using QR codes on product packaging?
1. It Can Be Updated
Source: shopify
Information printed on packaging is difficult to change later. QR codes, however, have the advantage that even after they have been printed, you can freely update the linked webpage as needed. For sellers, that means there is no need to reprint the packaging every time product information changes, which can save a great deal of money.
2. Data Can Be Collected
thedieline
To keep improving a product, you need to gather customer feedback and collect data. QR codes can track scans, allowing you to turn customer behavior into statistics and use that data to improve branding and marketing.
3. Multimedia Content Can Be Offered
Source: talkingretail
A QR code can hold not only text-based information but also a wide range of multimedia content such as music, videos, and photos. Using this kind of content lets you reach consumers in a much more active way and leaves a quick, powerful impression.
4. It Can Be Resized as Needed
Source: qr-code-generator
QR codes can be printed very small. They can also be changed to any color you want, so they can be used without disrupting the packaging design. If you want to add a slight change to your existing product packaging design, try adding a small QR code to one corner of the box.
5. It Works on Mobile Devices
Source: qrcode-tiger.com
The fact that QR codes are accessed through mobile devices can lead to several advantages. Instead of unboxing your company’s product and putting the packaging away right away, consumers will sit there with their smartphones in front of it. Encouraging consumer participation is a core part of today’s most important marketing trends.
Because being “Instagrammable” matters
6. It Is Resistant to Damage
Source: qrcodechimp
In general, a QR code can still be read even if about 30% of it has been erased or damaged. So if it is printed on the outside of the packaging, you do not need to worry about wear during transportation. Even if it is somewhat damaged, it is still enough to deliver the brand’s message.
7. It Can Share More Information About Your Brand
Source: printmag
Do not let customers buy your product once and then forget about it. By using a QR code on your product packaging to direct customers to your brand website or SNS, you can increase trust in your brand. Offering coupons for repeat purchases or running simple events to encourage active consumer engagement is also a good approach.
It is also a useful tip for making the most of D2C marketing
How to Create a QR Code
So how can you create a QR code to print on packaging? It is very simple. There are many online services that offer free tools that convert a website address directly into a QR code just by entering the URL. If you have a video, image, product instructions, event information, coupon, brand website, or SNS URL that you want to show customers, visit one of the links below and generate a QR code.
How Do You Produce QR Code Packaging?
Once you have created a QR code, it is time to use it to produce packaging. Even though QR codes are highly versatile, incorporating one into your packaging design may still feel complicated at first. What matters most here is creating QR code packaging that perfectly matches your brand image and product type. At Packative, you can quickly and conveniently create custom packaging by making proper use of QR codes as well as the image and color elements the seller wants.