Unboxing: The Surprising New Marketing Trend of Our Time

The consumer experience of a product wrapped in beautiful packaging is vastly different from one delivered in a plain corrugated box or wrapped in newspaper.

Do you remember the anticipation and excitement you felt as a child when receiving a gift set or birthday present? The curiosity of wondering what was inside, the thrill of not knowing what would come out made our hearts race when we were young.

If you purchased a product from an online store and one arrived in a standard corrugated box while another arrived in a beautiful box package tailored to the brand concept...

Which product would capture your heart more?

Even if it is the same product, one inside a plain corrugated box is just the item you bought. However, a packaging box that pays attention to details such as color and copy, which make up the box package, first delights the eye. It also conveys brand value to customers and adds excellent service by showing care for product satisfaction.

Have you ever thought that these details can make customers prefer a product more?

According to one study, attractive packaging stimulates a part of the brain associated with the need for reward, making people more likely to make impulse purchases, while a non-customized box package has no such effect at all.

In conclusion, beautiful packaging has a decisive impact on customer purchases.

As the old saying goes, "A red skirt if you must choose," beautiful packaging design is recognized as part of the product and becomes a factor that increases the value customers perceive.

If you are working on packaging design, see also: Facts about color you should know before making a package box

Source: Snack Fever, a Korean snack subscription box popular overseas

The Joy of Unboxing a Box Package: The Benefits of 'Unboxing'

If you are indifferent to product packaging, you may miss out on a great marketing opportunity.

In a market environment where dozens of similar products flood in every day with just one search, it is difficult to attract customer attention through product performance alone.

Brand story can be the reason your product stands out among so many others.

Packaging is more than making a product look nice or attractive.

Your brand story begins with packaging.

Great brands include the following stories:

1. The brand's successful history
2. What the brand aims to achieve
3. How it differs from competitors
4. The promise it makes to customers

A special unboxing experience helps create your own brand story. Rather than simply conveying brand value in words, packaging provides solid proof during the unboxing process that can spark customers' curiosity and sense of fun about the product.

If you are working on packaging design, see also: A look at retail and e-commerce trends in 2020

Source: Rocky Barns / FabFitFun

A Factor That Enhances My Product: The Unboxing Experience

The key to a successful online store is securing a long-term customer base.

Create an unforgettable experience that makes customers choose your brand by delivering products with packaging design that makes good products look even better.

From an economic perspective, it is far more profitable in the long run to maintain customer relationships than to keep spending on marketing to acquire new ones.

However, building lasting customer relationships is not easy.

According to a Bain & Company study, 60% to 80% of customers do not repurchase even if they were satisfied with a previous purchase.

In a highly competitive market, many brands are creating good products of their own.

In such an environment, if you want customers to choose your brand and your product, you need to offer something special that only that brand can provide.

A special unboxing experience is as sweet as the cherry on top of ice cream, building anticipation for the product.

Remember that the secret to the details that make customers choose your product, even when it is the same product, lies in a special unboxing experience.

If you are working on packaging design, see also: The importance of shopping mall packaging boxes (including a collection of beautiful boxes)

Creating Creative Content Through Unboxing

To provide customers with a special unboxing experience, you need to invest in packaging.

"Even if we care about packaging and invest in it, if no one other than the customer gets to see it, the efficiency is low, so we hesitate to invest."

However, what if an unboxing video or image that moves one person's heart is seen by countless people through social media?

That is always a possible scenario on social media. A joyful unboxing experience is a great help when conveying brand value through storytelling.

Unboxing is one of the defining digital contents of our time.

A search on YouTube shows more than 1.6 million unboxing videos and over 2.4 billion views, up 57% from last year. It is a great opportunity to promote a product or brand through unboxing.

Through images or videos of customers "unboxing" a product, your brand can open the door to new markets.

If you understand the customer who wants to enjoy the feeling of receiving a beautiful package like a birthday gift every day, choose unboxing now.

If you are working on packaging design, see also: 9 important reasons for packaging design